Industrial Control & Automation Offer Manager
Posted Updated
Main Responsibilities\:
- Master Offer Knowledge and Offer Environment
- Strong offer knowledge and sharp understanding of value propositions for market segments
- Deep understanding of the key market segments, trends, competitive offer landscape
- Understand and share Offer strategy with Business and Execute Marketing Plan
- Develop and execute product positioning strategy at market segment level, based on Schneider electric’s product strengths and competition’s portfolio strength
- Arrive at focused plan about which markets to target and which markets NOT to target based on fact-based segment level analysis
- Implement the Marketing Mix (Product, Place, Price, Promotion) and define all necessary key action to deploy offer strategy and growth action plans
- Own pricing and profitability optimization of the offer portfolio
- Manage and develop offer portfolio, deliver new offer launches, drive market share growth
- Support the planning and execution of annual marketing & sales plan
- Drive Offer Strategy Execution with Sales & Pre-Sales
- Ensure “qualification” of right pipeline of pursuits along with pre-sales, sales, and channels
- Proactively engage with sales teams to maximize end user saturation through application/architecture by visiting customers regularly
- Develop channel competencies and volume through smart pricing and promotions
- Engage with cross selling teams to increase market share in “sweet spots” identified in strategy
- Engage Supply Chain team to ensure inventory management and delivery schedules
- Marcom activities engagement for offer branding
- Design marketing programs to engage key stakeholders – End Users, Specifiers, Contractors, Panel Builders, Distributors and System Integrators
- Build a strong pull for offer portfolio through influencing specifiers
- Align marketing program with offer launch roadmap
- Stakeholder management
- Close collaboration with global Offer marketing team to ensure roadmap evolution
- Work with East Asia Japan Zone for sharing market intelligence, success stories, business cases and multi-country initiatives