Influencer and Events Manager (New York City, NY)

Influencer & Events Manager (or Senior Manager)

CPG Food & Beverage | NYC (open to LA for the right hire)

About the Opportunity

Creative People is partnering with a fast-growing CPG food and beverage brand to hire an Influencer & Events Manager. This person will own the brand's creator strategy, lead its event program, and act as its marketing presence in New York. It's a great fit for someone who pairs strong strategic thinking with hands-on execution and has deep connections across food, lifestyle, and wellness communities.

Key Responsibilities

Influencer Strategy & Execution

• Own the influencer program across gifted, organic, and paid partnerships

• Build and scale a micro-creator program: identify target communities and define how to engage them

• Manage paid creator partnerships from start to finish, including outreach, contracting, creative briefs, and performance reporting

• Oversee an ongoing product seeding program, as well as campaign-specific seeding for launches and key moments

• Track and report on program results, including content generated, reach, engagement, and ROI

• Manage the creator database and oversee a freelance creator coordinator

Events & Experiential

• Lead a mix of small community events (dinners, classes, gatherings) and larger brand moments throughout the year

• Curate guest lists across creators, media, industry insiders, and retail partners

• Manage event budgets, vendors, venues, and agency partners

• Work with PR, Social, and Creative teams to maximize content and coverage from every activation

Local Market Marketing (NYC)

• Develop partnerships with local restaurants, fitness studios, wellness communities, and cultural organizations

• Execute local activations such as pop-ups, sampling, and community programming

• Support Sales and Field Marketing with in-store and retail activations

• Identify local trends and partnership opportunities that could scale to other markets

Qualifications

• 4+ years of experience in influencer marketing, experiential, partnerships, PR, or community marketing

• Proven track record running creator programs and producing consumer events

• Established network within food, lifestyle, fitness, or culture spaces

• Strong knowledge of the NYC market

• Experience managing budgets, vendors, and agency relationships

• Data-minded, with the ability to connect influencer and event work to business outcomes

• Background in CPG, food & beverage, or lifestyle brands preferred

• Flexibility to work some evenings and weekends, with occasional travel

Why You'll Love It

You'll join a high-growth brand at a pivotal moment, with real ownership over how it shows up in culture and the community. This role is ideal for someone who wants both strategic influence and the chance to be out in the field building relationships.