Influencer Manager, freelance

INNOCEAN USA, a full-service advertising agency located in sunny Huntington Beach, CA, is seeking a freelance Influencer Manager to join our Hyundai team.

This is a long-term freelance role with high potential to extend into 2027 and beyond.

We are a hybrid workplace, x3 days week in-office. Candidates must be local to SoCal.

This role is built for a connector, dealmaker, and relationship‑driven talent leader who knows how to turn partnerships into impact. From day one, you’ll own talent strategy, deals, and creator relationships—collaborating across the agency to develop bold, culturally relevant campaigns that move client brands forward. This role is for someone equally passionate about people, storytelling, and execution.

DUTIES AND RESPONSIBILITIES:

Influencer Strategy & Planning

• Develop and execute influencer marketing strategies aligned with Hyundai brand pillars, launches, and cultural moments
• Identify and vet creators across tiers (macro, micro, emerging) with an emphasis on cultural relevance, diversity, and brand alignment
• Build and maintain a robust influencer ecosystem spanning lifestyle, automotive, tech, and design

Campaign Management

• Own end-to-end execution of influencer campaigns—from briefing and contracting to content delivery and reporting
• Lead always-on and tentpole campaigns (vehicle launches, partnerships, experiential moments)
• Collaborate with creative, social, and media teams to ensure integrated campaign delivery

Content & Creative Oversight

• Partner with creators to develop authentic, high-performing content that balances brand storytelling with platform-native execution
• Provide clear creative direction while allowing for creator-led storytelling
• Ensure all content aligns with Hyundai brand standards and positioning

Performance & Analytics

• Track, analyze, and optimize influencer performance using key KPIs (engagement, reach, CPM, conversions, brand lift)
• Translate data into actionable insights and recommendations for future campaigns
• Partner with paid media teams on boosting, whitelisting, and “spark” strategies to maximize content performance

Partnerships & Relationship Management

• Build strong relationships with creators, talent managers, and influencer agencies
• Negotiate contracts, deliverables, and usage rights
• Stay ahead of industry trends, platform updates, and emerging creator opportunities