Influencer Marketer - D2C/eCommerce

Roles & Responsibilities:

- Develop and execute the overall influencer marketing strategy aligned with brand and campaign goals.

- Identify, evaluate, and onboard influencers across multiple categories (macro, micro, nano) to drive brand awareness and conversions.

- Lead negotiations and partnership models (barter, paid, affiliate-based), ensuring ROI and cost-effectiveness.

- Plan and manage influencer campaigns end-to-end - from briefing, content approvals, timelines, and deliverables to performance tracking.

- Supervise and guide junior team members or interns for day-to-day influencer coordination and outreach.

- Build and maintain long-term relationships with key influencers, agencies, and creator networks to foster brand loyalty.

- Analyze campaign performance data (reach, engagement, conversions, ROI) and present insights to leadership for continuous improvement.

- Collaborate cross-functionally with marketing, brand, and creative teams to align influencer content with brand campaigns and launches.

- Stay on top of emerging trends, tools, and influencer categories to refine strategy and stay ahead of competitors.

- Manage and track influencer marketing budgets efficiently, ensuring timely payments and contract compliance.

- Represent the brand at influencer or industry events, strengthening the creator community network.

Ideal Candidate

- Strong Influencer Marketing Manager / Influencer Marketing Specialist profiles

- Must have 3+ years of hands-on experience in Influencer Marketing, Creator Partnerships, or Digital Marketing.

- Must have experience independently managing end-to-end influencer campaigns, including influencer identification, onboarding, negotiations, content approvals, campaign execution, and performance tracking.

- Proven experience working with Macro, Micro, and Nano influencers across Instagram, YouTube, and other social platforms, driving both brand awareness and performance-led campaigns.

- Must have strong experience in influencer outreach, relationship management, contract negotiations, and partnership models such as Paid, Barter, Affiliate, and Revenue Share collaborations.

- Must have hands-on experience tracking influencer campaign metrics such as Reach, Engagement, Conversions, CAC, ROAS, and ROI.

- Experience with influencer marketing platforms such as Qoruz, Winkl, CreatorIQ, Upfluence, or similar creator management tools.

- Experience mentoring or managing junior team members, interns, agencies, or creator outreach teams.

Preferred (Domain) - Candidates from D2C Wellness, Health Supplements, Nutrition, Personal Care, Beauty, Lifestyle, Fashion, Consumer Brands, or FMCG companies will be highly preferred.