Influencer Marketing Associate - D2C/eCommerce

Roles & Responsibilities:

- Identify, evaluate, and onboard influencers across Instagram, YouTube, LinkedIn, and other relevant social media platforms.

- Build and maintain strong relationships with influencers, creators, and brand advocates.

- Manage barter and paid collaborations, including negotiations, agreements, and campaign execution.

- Monitor and respond to influencer collaboration requests received through the brand's social media channels.

- Engage with loyal customers to collect authentic testimonials and user-generated content.

- Maintain an organized database of influencers, campaigns, contracts, and performance metrics.

- Serve as the primary point of contact for influencers, ensuring seamless communication and timely issue resolution.

- Track campaign performance, analyze key metrics, and prepare reports to measure effectiveness and ROI.

- Research industry trends, competitor activities, and emerging content creators to identify new partnership opportunities.

- Ensure influencer campaigns comply with applicable advertising and disclosure guidelines.

- Participate in industry events and networking opportunities to expand the influencer ecosystem and support business growth.

Requirements:

- Bachelor's degree in Marketing, Business Administration, Mass Communication, or a related field.

- 3 years of experience in influencer marketing, creator partnerships, digital marketing, or social media marketing.

- Strong understanding of influencer marketing and social media platforms.

- Excellent communication, negotiation, and relationship management skills.

- Analytical mindset with the ability to measure campaign performance and derive actionable insights.

- Strong organizational and project management skills with the ability to manage multiple campaigns simultaneously.

- Creative thinker with a keen interest in digital marketing trends and the creator economy.

- Familiarity with influencer marketing tools, campaign tracking platforms, and advertising disclosure guidelines is preferred.

- Self-driven, detail-oriented, and comfortable working in a fast-paced environment.

Benefits:

- Competitive salary with performance-based incentives.

- Opportunity to work with leading influencers and content creators.

- High-growth and collaborative work environment.

- Exposure to end-to-end influencer marketing strategy and campaign management.

- Opportunities for professional learning, career advancement, and skill development.

- Employee engagement activities and wellness initiatives.