Influencer Marketing Executive

• AdCrest – Our full-stack advertising and marketing powerhouse, offering services across brand activations, OOH, transit, influencer, video, and digital marketing under specialized sub-brands.
  
• FinCrest – Our financial advisory and compliance services vertical, delivering tax consulting, regulatory guidance, virtual CFO solutions, and business finance strategy to startups and enterprises.
  

• Influencer Identification & Onboarding
  
• Source and evaluate relevant influencers (nano, micro, macro)
  
• Maintain a database of in-house and freelance influencers.
  
• Negotiate rates and close collaboration deals with freelancers and brand ambassadors.
  
• Campaign Planning & Execution
  
• Plan influencer marketing strategies aligned with brand/client objectives.
  
• Draft campaign briefs and manage timelines for content creation and posting.
  
• Content Coordination
  
• Ensure content aligns with brand voice, compliance, and campaign objectives.
  
• Review, approve, and track influencer posts (Instagram, YouTube, etc.).
  
• Coordinate cross-posting during offline activations and event-based promotions.
  
• Reporting & Analysis
  
• Create campaign performance reports for internal and client review.
  
• Suggest optimizations for future influencer selection and campaign strategy.
  
• Vendor & Stakeholder Collaboration
  
• Work closely with freelancers, vendors, and on-ground teams for smooth execution.
  
• Maintain strong relationships with influencer partners and manage contract renewals or repeat hiring.
  

Requirements

• Bachelor’s degree in Marketing, Mass Communication, PR, or related field.
  
• 2–3 years’ experience in influencer marketing
  
• Strong knowledge of Instagram, YouTube, and short-form content trends.
  
• Excellent communication and negotiation skills.
  
• Familiarity with tools like Canva, Google Sheets, and influencer marketing platforms is a bonus.
  

Benefits