Influencer Marketing Executive

Job Summary
We’re looking for an Influencer Marketing Executive who doesn’t just watch content — they decode it. Someone who understands why a TikTok goes viral, why a YouTube story makes you stay till the end, and how great storytelling drives conversion.

You’ll help shape and execute influencer marketing strategies across TikTok, Instagram, and YouTube — building authentic creator partnerships and crafting campaigns that connect emotionally and perform commercially.

The ideal candidate is equal parts strategist and storyteller: obsessed with content, fluent in social culture, and always analyzing what makes audiences stop scrolling.

Key Responsibilities

Influencer Strategy & Collaboration

· Develop and execute influencer strategies that blend storytelling with performance.

· Identify creators who naturally align with the brand’s voice and narrative style.

· Negotiate and manage influencer partnerships, ensuring clear deliverables and creative freedom.

Campaign Management

· Plan and oversee influencer campaigns across TikTok, Instagram Reels, and YouTube.

· Work with creators to produce story-driven shortform content that feels native, not “ad-like.”

· Analyze performance metrics and continuously optimize for reach, engagement, and conversion.

Creative & Storytelling

· Partner with influencers to concept and script engaging stories that connect emotionally with viewers.

· Understand how shortform storytelling works — from hook to retention to payoff.

· Ensure all content reflects brand tone and drives measurable results.

Relationship Building

· Build long-term, trust-based relationships with creators and agencies.

· Act as the brand’s ambassador within the creator ecosystem — approachable, supportive, and creatively aligned.

Reporting & Insights

· Compile performance reports with actionable insights on content effectiveness and audience behavior.

· Use data to inform future storytelling and creator strategies.

· Stay ahead of social trends, platform algorithms, and emerging creator formats.

Qualifications

· Bachelor’s degree in Communications, Marketing, or Media Studies (preferred but not required).

· Proven experience in influencer or social media marketing.

· Deep understanding of TikTok, Instagram, and YouTube storytelling formats.

· Strong creative instincts and storytelling sense — you know how stories build emotion and convert.

· Excellent communication, negotiation, and project management skills.

· Proficiency in influencer marketing and analytics tools.

Bonus Points If You:

· Can explain why certain TikTok trends work — and how to adapt them for brands.

· Have a YouTube feed full of creators, storytellers, and campaign breakdowns.

· Think in hooks, arcs, and retention curves.

· Understand that the best influencer content doesn’t just “go viral” — it tells a story that sells.