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Upswing Digital

Influencer Marketing Executive

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Description

Location: Ernakulam

Job Type: Full-Time

Working Hours: 9:00 AM – 6:00 PM

Department: Influencer Marketing Team

Job Summary:

Are you passionate about social media trends and digital creators? We’re looking for a dynamic and strategic Influencer Marketing Executive who can build strong relationships with influencers and create impactful campaigns that drive brand awareness and engagement. As our Influencer Marketing Executive, you will identify, connect, and collaborate with content creators across platforms to execute result-driven campaigns. If you understand how influencer collaborations shape brand perception and love negotiating, planning, and analyzing campaign performance, this role is for you.

Key Responsibilities:

• Identify and onboard relevant influencers aligned with brand goals

• Develop and execute influencer marketing strategies and campaigns

• Negotiate pricing and manage influencer budgets

• Stay updated with social media trends and platform updates

Required Skills:

• Strong communication and negotiation skills

• Understanding of Instagram, YouTube, and emerging social platforms

• Basic knowledge of campaign analytics and reporting tools

• Creative thinking and strategic planning abilities

Qualifications:

Any degree in Marketing, Business Administration, Mass Communication, or related field. Freshers with strong communication skills can apply. Prior experience in influencer marketing or social media marketing is an added advantage.

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