Influencer Marketing Lead
You will build and own the influencer and organic growth strategy end to end. You will identify, recruit, and manage creators across TikTok, Instagram, YouTube Shorts, and X; develop scalable UGC programs; and optimize social search, hashtags, profiles, captions, and metadata. You will run ambassador and affiliate programs, create organic content calendars, collaborate with creative and product colleagues on viral-ready content hooks, and systematically measure installs, sign-ups, and trials.
Responsibilities
- Build and own the influencer and organic growth strategy end to end
- Identify, recruit, and manage creators across TikTok, Instagram, YouTube Shorts, and X
- Develop scalable UGC programs that generate authentic, high-converting content
- Optimize social discoverability through hashtags, social SEO, keyword-optimized profiles and captions, and metadata
- Run ambassador and affiliate programs
- Collaborate with creative and product teams to develop viral-ready content hooks
- Test and track the tactics that drive installs, sign-ups, and trials
- Build organic content calendars that complement paid campaigns and reduce blended CAC
Requirements
- Demonstrated track record of scaling a consumer product, SaaS product, creator tool, or marketing platform through influencer and organic channels within the last 1–3 years
- Deep understanding of growth mechanics on TikTok, Instagram Reels, YouTube Shorts, and X
- Experience building UGC programs, including briefing creators, collecting content, repurposing it, and building compounding assets
- Knowledge of social search and discoverability mechanics
- Hands-on experience with creator outreach, negotiation, contracting, and performance tracking
- Ability to identify winning hooks, scroll-stopping formats, and creators that fit a brand
- Ability to evaluate performance and stop ineffective initiatives
- Ability to demonstrate successful organic or influencer tactics and creator programs
Benefits
- Equity consideration for the right candidate
- Uncapped performance bonuses tied to growth outcomes
- Direct access to a founder
- Budget to build a creator program
- Remote-first, async-friendly culture