Influencer Marketing Lead

1- Who are we?

PARIS/64 is one of the fastest-growing Spanish women’s fashion brands online, with a strong international presence. We are a young and dynamic team of digital natives, with a clear focus on scalability and working towards objectives. Founded in 2019, we manufacture our own products in Spain, taking care of every step of the process with a firm commitment to excellence and responsibility.

2- Job description. What will your mission be?

We are looking for an Influencer Marketing Lead to join the PARIS/64 Marketing team in a full-time, on-site position at our offices in Madrid or Zaragoza.

This role will lead influencer marketing as a sales channel for PARIS/64, with direct responsibility for the channel’s attributed revenue and profitability across our markets (Europe, USA and Japan). The position reports directly to Marketing management and works closely with the Brand & Content, Events & PR, and Digital Marketing teams.

Main responsibilities:

• Define and lead the influencer marketing strategy, focused on business results and consistent with the brand’s aspirational positioning.

• Own a revenue target for the channel and its budget, deciding the investment in each profile based on performance.

• Manage the profile portfolio: selection, segmentation, renewal or removal based on results.

• Design and negotiate collaboration models: gifting with fee and sales commission, paid collaborations and paid partnership ads.

• Implement the channel measurement system: tracking links, affiliate programmes, sales per profile, cost per sale and return on investment, without relying on discount codes.

• Manage contracts and compliance: deliverables, deadlines, content usage rights and payments linked to delivery.

• Lead and train the execution team, setting selection criteria and business KPIs.

• Work with Digital Marketing to amplify content through paid media, with Brand & Content on creative briefs, and with Events & PR on joint initiatives.

• Prepare regular performance reporting for management.

3- Requirements

• Strong business-results orientation, essential: proven experience managing programmes with their own sales targets and budget.

• At least 5 years of experience in influencer marketing, affiliate marketing or partnerships, ideally in fashion, luxury, beauty or DTC brands.

• Command of measurement and attribution (affiliate programmes, UTMs, Shopify, GA4) and of profitability analysis per profile.

• Experience negotiating contracts with talent and talent agencies.

• Brand sensitivity and knowledge of the premium and luxury influencer ecosystem, in Spain and internationally.

• Experience leading execution teams.

• High level of English (C1 or above), essential: you will work daily with our international markets (Europe, USA and Japan), partners and suppliers in English.

• Nice to have: experience with influencer management tools and with paid partnership ads.

4- What do we offer?

• Permanent contract, full time.

• On-site position at our offices in Madrid or Zaragoza.

• Fixed + variable compensation linked to the channel’s revenue targets.

• Join a project in full international growth, with real autonomy and responsibility over a key business channel.

If you want to join a brand in full international expansion and lead influencer marketing as a key sales channel, we would love to meet you!