Influencer Marketing Manager
Roles and Responsibilities:
Develop and execute influencer marketing campaigns that align with brand and client objectives.
Identify, segment, and onboard influencers based on niche, audience demographics, and engagement metrics.
Build and maintain strong relationships with influencers for ongoing collaborations.
Craft clear, compelling, and personalized outreach messages to influencers for each campaign.
Manage end-to-end influencer communications, including follow-ups and query resolution.
Negotiate deliverables and pricing to optimize ROI within the allocated campaign budget.
Maintain and regularly update the Influencer Management Sheet with complete influencer data.
Track and ensure timely delivery of influencer content (posts, stories, reels, videos).
Collaborate with internal teams to align influencer strategies with overall marketing plans.
Analyze campaign performance and prepare reports with actionable insights.
Requirements
Desired Candidate Profile:
Passionate about influencer marketing and digital trends.
Strong organizational and relationship-building skills.
Ability to communicate effectively and negotiate with influencers.
Comfortable managing multiple campaigns with tight timelines.
Attention to detail with a proactive and result-oriented mindset.
Required Experience, Skills, and Qualifications:
Bachelor’s degree in Marketing, Communications, or a related field.
3+ years of experience in influencer marketing or a similar role.
Familiarity with social media platforms, influencer databases, and Excel-based reporting.
Strong written and verbal communication skills.
Experience working with paid and barter collaborations preferred.