Influencer Marketing Manager

You will own the influencer and UGC program from strategy through measurement. You will source creators, build partnerships, develop briefs and concepts, negotiate agreements, review content, manage budgets and contracts, activate creators around launches, and develop repeatable systems for partnership tracking and measurement.

Responsibilities

• Manage the influencer and UGC strategy and program
• Build a curated network of creators and creative technologists
• Own creator partnerships from sourcing through measurement
• Develop long-term creator relationships
• Activate creators around model and product launches
• Maintain a high creative bar for creator work
• Build systems for sourcing, contracting, tracking, and measuring partnerships
• Identify and amplify effective creator content

Requirements

• Experience building and running influencer, creator, or UGC programs end to end
• Familiarity with creator culture across X, TikTok, Instagram, and YouTube
• Understanding of generative media and the AI creator ecosystem
• Experience sourcing, briefing, negotiating with, and managing creators
• Experience managing creator budgets, contracts, usage rights, whitelisting, and paid partnerships
• Experience managing multiple partnerships
• Experience with affiliate programs, whitelisting, or partnership ads
• Existing network across generative AI, AI filmmaking, design, or creative technology
• Experience as a creator or in talent management

Benefits

• Visa sponsorship
• Relocation assistance to San Francisco
• Health, dental, and vision insurance in the US
• Regular team events and offsites
• Equity