Influencer Marketing Manager

We are looking for a performance-driven Influencer Marketing professional to lead and execute influencer collaborations for ImpactGuru. This role will focus on end-to-end influencer campaigns, including agency coordination, direct outreach, and driving high-impact content across Instagram and YouTube to support fundraising campaigns.

The candidate will have responsibilities across the following functions:

Influencer Sourcing and Outreach:

• Identify and onboard relevant influencers (micro to mid-tier and niche creators).
• Execute large-scale direct outreach via DMs, emails, and networks.
• Build and maintain a strong influencer pipeline across categories.

Campaign Execution:

• Plan and execute influencer campaigns for ImpactGuru fundraisers.
• Drive content output across Instagram (Reels, Feed) and YouTube (Shorts/Long-form).
• Ensure campaigns align with storytelling, urgency, and conversion goals.

Agency and Partner Coordination:

• Manage relationships with influencer marketing agencies.
• Coordinate deliverables, timelines, and performance tracking.
• Negotiate commercials and ensure cost-effective collaborations.

Content and Collaboration Management:

• Brief influencers on: Campaign narrative, Key messaging and CTAs.
• Ensure quality, authenticity, and timely delivery of content.
• Drive collaborative posts (collabs, tags, cross-posting).

Performance Tracking and Optimisation:

• Track key metrics: Reach, engagement, CTR, conversions.
• Identify top-performing creators and formats.
• Optimise campaigns based on performance insights.

Cross-Channel Integration:

• Work closely with: Performance marketing (Meta/Google), Content and creative teams.
• Ensure influencer content feeds into: Paid campaigns (whitelisting/boosting), Retargeting funnels.

Requirements:

• 2-5 years of experience in Influencer Marketing / Creator Partnerships.
• Proven experience in: Agency coordination and negotiations, Direct influencer outreach at scale.
• Strong understanding of: Instagram (Reels, Collabs), YouTube (Shorts + long-form).
• Ability to manage multiple campaigns simultaneously.
• Data-driven mindset with focus on performance and ROI.

Preferred:

• Experience in social impact/healthcare/fundraising campaigns.
• Network of influencers across relevant categories.
• Familiarity with UGC + performance marketing integration.

What Success Looks Like:

• Consistent pipeline of high-quality influencer collaborations.
• Increased reach, engagement, and conversions from influencer campaigns.
• Strong integration of influencer content into paid media funnels.