Influencer Marketing Manager (Lifestyle)

Requirements

• 4+ years of experience in Influencer Marketing, Creator Marketing, PR, Digital Marketing, or Brand Communications, preferably managing Lifestyle accounts.
• Proven experience developing and executing Influencer Marketing strategies for categories such as Fashion, Beauty, Luxury, Wellness, Hospitality, Travel, Food & Beverage, Entertainment, and Consumer Brands.
• Experience managing large-scale Influencer Marketing budgets, ideally exceeding $8M MXN annually.
• Strong knowledge of the Lifestyle influencer ecosystem in Mexico, including creators, celebrities, KOLs, talent managers, and management agencies.
• Experience selecting talent based on brand affinity, audience, lifestyle, engagement, content quality, relevance, performance, and brand safety.
• Strong experience developing creative briefs, storytelling, content territories, campaign formats, and creator deliverables.
• Proven ability to negotiate fees, deliverables, timelines, exclusivity, usage rights, cancellations, and commercial terms.
• Experience developing and managing UGC programs, including creator sourcing, contracting, usage rights, content production, approvals, and delivery.
• Experience developing creator-led events, launches, trips, experiences, product seedings, and brand activations.
• Strong analytical background and experience measuring and optimizing campaigns based on creator, content, format, and platform performance.
• Knowledge of metrics such as reach, impressions, views, engagement rate, CPE, CPV, EMV, conversions, ROI, and brand sentiment.
• Experience leading teams and maintaining direct communication with Lifestyle clients.
• Advanced English (mandatory).

Activities

• Develop and lead Influencer Marketing strategies for Lifestyle accounts, aligned with client, brand, and business objectives.
• Define campaign objectives, audiences, platforms, content territories, creator profiles, formats, deliverables, and KPIs.
• Lead the scouting and selection of Influencers, Creators, KOLs, Celebrities, and UGC creators from Lifestyle-related categories.
• Manage negotiations with talent and management agencies, including fees, deliverables, exclusivity, usage rights, timelines, and contractual conditions.
• Develop creative and strategic briefs that clearly communicate the campaign concept, storytelling, brand guidelines, key messages, formats, deliverables, and mandatory requirements.
• Lead campaigns from beginning to end, including planning, contracting, briefing, content development, approvals, publication, monitoring, and reporting.
• Develop and oversee UGC programs, defining creator volume, content formats, production workflows, usage rights, timelines, and quality standards.
• Review creator content to ensure brand alignment, authenticity, visual quality, cultural relevance, and consistency with Lifestyle trends.
• Develop and coordinate events, launches, influencer trips, product experiences, seedings, and brand activations.
• Manage budgets and reallocate investment according to the performance of each creator, format, platform, and campaign objective.
• Analyze results to determine when to increase, maintain, modify, or stop investment in specific talents, formats, or content.
• Monitor trends, conversations, emerging creators, cultural moments, and opportunities relevant to Lifestyle brands.
• Develop performance reports and translate results into strategic and actionable recommendations for clients.
• Maintain strong relationships with influencers, celebrities, managers, agencies, stylists, producers, venues, and other relevant Lifestyle partners.
• Maintain direct client communication through strategic presentations, budget reviews, campaign updates, results, recommendations, and timelines.
• Lead and coordinate internal teams and external partners to ensure quality, profitability, timely delivery, and campaign performance.

Skills

• Lifestyle Influencer Marketing Strategy
• Talent Scouting and Selection
• Lifestyle Trends and Cultural Awareness
• Creative Brief Development
• Storytelling and Content Strategy
• Influencer and Agency Negotiation
• Contracts and Usage Rights
• UGC Strategy and Production
• Events and Brand Experiences
• Budget Management
• Campaign Measurement and Optimization
• Talent and Management Agency Relations
• Strategic Thinking
• Leadership
• Client Management
• Decision-Making
• Problem-Solving
• Advanced English