Influencer Marketing Manager

# INFLUENCER MARKETING MANAGER ## ## Responsibilities - Own the end-to-end influencer marketing strategy and execution, ensuring alignment with brand objectives. - Identify, build, and manage relationships with relevant influencers and creators across beauty and lifestyle communities. - Develop and execute influencer campaigns aligned with product launches and brand goals. - Manage campaign planning, briefing, negotiation, execution, and reporting to ensure successful delivery and measurable results. - Collaborate closely with brand, creative, social, and performance marketing teams to integrate influencer initiatives. - Build and maintain a strong creator network across relevant beauty and lifestyle platforms. - Track campaign performance metrics and derive insights to optimize ROI and engagement. - Manage influencer budgets, ensuring efficient spend and resource allocation. - Stay updated on emerging creators, platforms, formats, and trends to keep campaigns innovative and relevant. - Explore User-Generated Content (UGC) and creator-led content opportunities to enhance brand awareness and customer acquisition. ## Qualifications - 3–5 years of experience in influencer marketing, preferably within Beauty & Personal Care, FMCG, or consumer brands. - Strong existing influencer/creator network, particularly in beauty and lifestyle sectors. - Hands-on experience managing end-to-end influencer campaigns. - Excellent negotiation, communication, and relationship management skills. - Solid understanding of influencer metrics, campaign reporting, and performance analysis. - Ability to balance creative thinking with data-driven decision-making. - Bachelor’s degree in Marketing, Communications, Business, or related fields.