Influencer Marketing & PR Lead "Limitless Naturals"

Limitless Naturals is a fast-growing wellness brand that has been serving the Egyptian market and beyond since 2020. Specializing in food supplements, multivitamins, and sports nutrition, we offer a diverse range of high-quality, science-backed products that support healthier, more active lifestyles.

With a keen eye on global trends and consumer needs, we pride ourselves on our agility, our ability to capture emerging health movements early, and our commitment to staying ahead of the curve.

Today, Limitless Naturals is expanding across selected international markets. As we continue to grow, our focus remains clear: to dominate the wellness space with innovation, excellence, and a relentless drive to make an impact

Job Summary
We are seeking a passionate and talented Influencer Marketing & PR Lead to join our dynamic team.

The ideal candidate will contribute to our mission of enhancing human health and well-being, ensuring that we meet the highest standards of excellence in our industry.

Key Responsibilities:

• Develop and lead influencer marketing and PR strategies aligned with brand and business objectives.
• Identify, manage, and grow relationships with influencers, creators, media, and PR partners.
• Lead end-to-end influencer campaigns, including briefing, contracting, content alignment, execution, and performance tracking.
• Manage media relations, press releases, media kits, and PR campaigns.
• Support product launches, events, and brand activations through influencer and PR initiatives.
• Ensure brand consistency, compliance, and risk management across all communications.
• Monitor campaign performance, media coverage, and brand sentiment, providing actionable insights.
• Manage budgets, agencies, and external partners efficiently.

Requirements

• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
• 6+ years of experience in Influencer Marketing, PR, or Brand Communications.
• Proven track record in managing influencer campaigns and PR initiatives.
• Strong communication, negotiation, and stakeholder management skills.
• Data-driven mindset with the ability to measure performance and ROI.
• Strong understanding of social media platforms, influencer ecosystems, and media landscape.