Influencer Marketing 網紅行銷

Key Responsibilities:
1. Influencer Identification & Outreach: Research, identify, and engage with relevant influencers across YouTube, TikTok, Instagram, Twitch, etc.
2. Campaign Strategy & Execution: Develop and execute influencer marketing campaigns that align with brand goals and product launches.
3. Relationship Management: Build and maintain strong relationships with influencers and agencies.
4. Content Collaboration: Coordinate content creation with influencers, ensuring brand messaging, authenticity, and alignment with campaign objectives.
5. Performance Tracking & Reporting: Monitor influencer campaign performance using key metrics (engagement, reach, conversions, ROI) and provide detailed reports and recommendations.
6. Trend Monitoring: Stay up to date with industry trends and best practices to refine influencer strategies.

主要工作：
網紅開發與洽談： 於 YouTube、TikTok、Instagram、Twitch 等平台搜尋、篩選並接洽與品牌契合的網紅/創作者。
活動策略與執行： 制定並執行網紅行銷活動，確保其符合品牌目標及產品發表時程。
商務談判與合約： 管理網紅合約，包括談判工作內容（Deliverables）、酬勞以及內容版權授權。
內容協作： 協調網紅的內容創作，確保品牌訊息準確傳達，並兼具真實性與活動目標。
績效追蹤與報告： 使用關鍵指標（互動率、觸及量、轉化率、ROI）監測活動成效，並提供詳細報告與優化建議。
趨勢監測： 持續關注產業趨勢，以精進網紅行銷策略。

Requirements:
1. 2+ years in influencer marketing, digital marketing, PR, or a related field.
2. Strong knowledge of social media platforms, influencer trends, and digital marketing strategies.
3. Excellent written and verbal communication skills for outreach, negotiation, and relationship management.
4. Ability to analyze campaign performance, track KPIs, and optimize strategies based on data.

相關經驗：
‧具備 2 年以上網紅行銷、數位行銷、公關或相關領域經驗。
‧熟悉社群媒體平台、網紅趨勢及數位行銷策略。
‧具備文字及口頭溝通能力，以進行外聯、談判和關係管理。
‧具備分析活動成效、追蹤 KPI 並根據數據優化策略的能力。