Influencer Relations Specialist

Vero, a regional, award-winning communications agency is opening an opportunity for KOL Specialist who wants to join a creative, collaborative and progressive team focused on serving the best brands in Indonesia and Southeast Asia.

The candidate will help team focused on supporting international clients looking to expand their

presence in Indonesia.

As a Key Opinion Leader (KOL) Specialist, you will be responsible for identifying, engaging, and managing relationships with key influencers and thought leaders in diverse industries. Your role will involve strategizing and executing KOL engagement campaigns to support our clients' marketing and branding objectives.

Responsibilities:

KOL Identification and Mapping:

• Conduct thorough research to identify relevant Key Opinion Leaders across various industries.

• Develop and maintain a database of KOLs, including their areas of expertise, social media presence, and audience demographics.

Engagement Strategy:

• Collaborate with clients to understand their goals and objectives for KOL engagement.

• Develop strategic plans for approaching and building relationships with target KOLs aligned with client needs.

Outreach and Relationship Building:

• Initiate contact with KOLs through personalized outreach, including email, social media, and networking platforms.

• Cultivate and nurture relationships with KOLs through regular communication, meetings, and collaboration opportunities.

Content Collaboration:

• Coordinate content creation and collaboration opportunities between clients and KOLs, such as guest blogging, interviews, webinars, and social media partnerships.

• Ensure that content aligns with both the client's messaging and the KOL's expertise and audience.

Campaign Management:

• Plan and execute KOL engagement campaigns, including influencer activations, product launches, and promotional events.

• Track and measure the effectiveness of KOL campaigns, providing insights and recommendations for optimization.

Reporting and Analysis:

• Monitor KOL performance metrics, including reach, engagement, and impact on brand awareness and reputation.

• Prepare regular reports and analysis to evaluate the ROI of KOL initiatives and inform future strategies.

Qualifications:

• 1 – 2 years of experience in KOL area

• Bachelor's degree in marketing, communications, public relations, or a related field.

• Fluent in English and Bahasa Indonesia, both verbal and written

• Proven experience in influencer marketing, KOL management, or public relations, preferably in an agency setting.

• Strong understanding of social media platforms, content marketing, and digital marketing trends.

• Excellent communication, negotiation, and relationship-building skills.

• Ability to multitask, prioritize, and work effectively in a fast-paced environment.

• Analytical mindset with the ability to interpret data and insights for campaign optimization.

• Familiarity with influencer marketing tools and platforms is a plus.