Inside Sales

The Inside Sales Representative role at Heitek Automation involves working closely with customers and the sales team to promote and sell industrial automation products, fluid power and robotic and solutions. The primary focus of this role is on inside sales activities, which means most interactions with customers and clients occur over the phone, email, or other digital communication channels. The goal is to build relationships with customers, identify their needs, and provide them with the right automation products and solutions to meet those needs.

• Customer Support: Provide timely and accurate information to customers regarding Heitek’s product offerings, pricing, availability, and technical specifications to ensure high satisfaction and success in product selection.
• Lead Generation: Proactively identify and qualify new business opportunities through outbound calling, email outreach, and digital research. Nurture these leads into meaningful sales conversations.
• Product Expertise: Develop and maintain in-depth knowledge of Heitek’s industrial automation products, fluid power solutions, and robotic systems, ensuring the ability to match products with customer needs effectively. In this role you will be expected to be the “product expert” for assigned product lines. In this role you may be expected to be a product expert for assigned products, and act as a liaison between dedicated vendors and Heitek’s internal teams to stay well-informed about product specifications, updates, and innovations.
• Sales Quoting: Prepare competitive and precise sales quotes based on customer requirements, ensuring alignment with market pricing and product availability. This will typically be in collaboration with the Area Sales Manager
• Relationship Building: Build and sustain strong relationships with existing customers, providing ongoing support and encouraging repeat business through consistent follow-up and communication, while also building qualify and building relationships with new customers.
• Upselling & Cross-selling: Identify opportunities to present additional products and complementary solutions that enhance customer operations and generate additional sales revenue.
• Market Research: Stay current with industry trends, competitive offerings, and emerging market needs. Share insights with customers and the sales team to remain at the forefront of customer requirements.
• Marketing Collaboration: Work closely with the marketing team to implement effective campaigns, promotional activities, and initiatives aimed at expanding brand visibility and generating new leads.
• Team Collaboration: Coordinate with the external sales team, product managers, and other stakeholders to ensure alignment in sales efforts and the achievement of company objectives.
• Assist in developing sales strategies to address specific customer needs or challenges.
• Participate in ongoing product and industry training to maintain up-to-date knowledge of new technologies and offerings.
• Sales Travel: Attend product and sales training as required, with occasional travel required.

• Technical understanding of industrial automation products, fluid power systems, and robotic technologies.
• Proficiency in using CRM software and Microsoft Office Suite (Excel, Word, PowerPoint, Outlook).
• Ability to accurately generate sales quotes and proposals.
• Familiarity with market research tools and techniques.
• Strong verbal and written communication skills, with the ability to articulate technical details in an accessible manner.
• Exceptional interpersonal skills, with a focus on building rapport and fostering customer loyalty.
• Problem-solving mindset, with the ability to identify customer needs and offer effective solutions.
• High level of organization and attention to detail, ensuring all client communications and records are accurately maintained.

• Education: A Bachelor’s degree in Engineering, Business Administration, Marketing, or a related field is preferred. Candidates with an Associate degree or relevant certifications in industrial automation or similar relevant experience will also be considered.
• Technical Knowledge: A solid understanding of industrial automation technologies, fluid power systems, or robotics is highly advantageous. Relevant coursework or certifications in automation or engineering are preferred.
• Sales Experience: Previous inside sales, customer service, or sales support experience in the industrial automation sector is a plus. A demonstrated track record of successful sales in a technical environment will be an asset.
• Sales & Communication Skills: Exceptional communication, negotiation, and interpersonal skills are essential for engaging customers and driving sales.
• Computer Proficiency: Proficient in CRM software (Salesforce or similar), Microsoft Office Suite, and other sales tools used for prospecting and communication.