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Insights Analyst

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Patagonia Logo
Marketplace (Market & Consumers) Insights Analyst (f/m/d)
Amsterdam, Netherlands (Nederland)
Full Time Apply for position now
We're in business to save our home planet. Founded by Yvon Chouinard in 1973, Patagonia is an outdoor apparel company based in Ventura, California. As a certified B Corporation and a founding member of 1% for the Planet, the company is recognized internationally for its product quality and environmental activism, as well as its contributions of more than $240 million to environmental organizations. Its unique ownership structure reflects that Earth is its only shareholder: Profits not reinvested back into the business are paid as dividends to protect the planet.
Location: Amsterdam
Hybrid: working from home for maximum 3 day per week
Your Role
We're in business to save our home planet. The Marketplace Analyst delivers actionable insights that inform decisions on customer acquisition, community engagement, and market opportunities across Patagonia EMEA. In this role you synthesize data from external- and internal sources and translate findings into clear recommendations that help Patagonia make data-informed choices that strengthen the brand's connection with its communities and markets. You closely collaborate with the EMEA marketplace, marketing & impact and CRM team to define and shape customer and market analytics priorities, as well as own the execution of delivering these insights
Your Main Tasks
• Insights Project Delivery . Manage and execute insights projects from start to finish, prioritizing initiatives based on business needs. Ensure timely delivery of analysis that informs decisions on customer engagement, market sizing, pricing, brand health, and marketplace opportunities.
• Customer Analytics and CRM Insights . Analyse customer and CRM data to identify opportunities across acquisition, engagement, retention, and customer lifecycle management. Translate findings into a...

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