Instructional Designer

The Instructional Designer is responsible for designing, developing, and evaluating effective learning experiences that build team member capability, support professional growth, and strengthen performance across Stanley Martin Homes. The Instructional Designer establishes learning objectives and transforms subject matter expertise and business content into practical, accessible, and impactful learning solutions across a variety of formats and technologies.

Responsibilities and Duties:

Plan and analyze learning needs and materials

Analyze content, target audience, job tasks, and learner environment to identify appropriate instructional strategies and define learner outcomes
Gather and analyze input from Subject Matter Experts (SMEs) to develop and modify instructional materials

Design accessible learning solutions using adult learning principles and the ADDIE model that strengthen engagement, retention, application, and performance

Develop role-specific content through instructor-led, virtual, blended, e-learning, on-the-job, discussion-based, simulation, role-play, game-based, and video formats

Evaluate learning programs and content effectiveness through assessments, surveys, and feedback
Build and maintain learning experiences across LMS, SharePoint, and other learning platforms, ensuring content is current, accessible, engaging, and easy to use.
Leverage AI throughout the design and development process to enhance learning content, improve development efficiency, and support innovative learning experiences, while promoting effective and responsible AI use

Support the administration and continuous improvement of the Learning Management System (LMS), managing courses, content, user needs, reporting, and system maintenance to provide an effective and accessible learning experience for team members.

Maintain knowledge of current and emerging learning and development trends and technologies to stay current in the field of instructional design
Manage multiple time-sensitive projects to ensure on-time delivery
Complete all other duties as assigned by manager
Represent the company professionally in all internal and external interactions and communications
Adhere to safety standards and help promote a safe working environment
Adhere to and promote the Mission, Vision, and Values of Stanley Martin

Position Standards:

Excellent written and verbal communication skills
Strong instructional writing, curriculum development, and storyboarding skills
Demonstrated ability to design and develop effective learning solutions using adult learning principles across multiple learning modalities
Proficiency with learning development and multimedia tools, including PowerPoint, Articulate 360, and Canva
Experience administrating an LMS, including courses, users, reporting, and maintenance (e.g. Zensai/Learn365)
Experience managing SharePoint sites and digital learning experiences

Position Requirements:

Associates or Bachelor’s degree in Instructional Design, Curriculum Development, or related field
Willingness to travel
Ability to leverage AI to develop new and enhance existing instructional content
Ability to support the effective and responsible adoption of AI across the organization

Preferred:

Master’s degree
Minimum 3+ years of related instruction design and curriculum development experience