Insurance Manager (Product & Marketing)

We are seeking Insurance Managers with experience in Singapore's Life and Health Insurance industry to support product communications, marketing governance, and brand management initiatives.

This role will be responsible for ensuring customer-facing materials are developed, reviewed, and maintained in accordance with brand standards, regulatory requirements, and business objectives. The successful candidate will work closely with Product, Compliance, Legal, Marketing, Distribution, and Operations teams to support product launches, marketing campaigns, distributor engagement, and customer communications.

Key Responsibilities

Brand Governance & Marketing Communications

• Support the implementation and maintenance of brand standards across customer-facing materials and communications.
• Review and coordinate the development of marketing collateral to ensure consistency with brand guidelines and approved messaging.
• Ensure marketing and product materials align with internal governance requirements and business objectives.
• Maintain quality standards across all communication channels and customer touchpoints.

Product & Customer Communications

• Manage the review and coordination of product-related communications, including: Product brochures Proposal forms Customer application forms Sales kits Distributor support materials Marketing collateral Digital content and campaigns
• Ensure customer communications are clear, accurate, and consistent with approved product positioning.
• Support the development and enhancement of customer engagement materials throughout the product lifecycle.

Stakeholder Management

• Collaborate with Product, Legal, Compliance, Marketing, Distribution, Operations, and other business stakeholders.
• Coordinate reviews, approvals, and updates of customer-facing materials.
• Act as a key point of coordination between business and support functions to ensure timely delivery of communication materials.
• Manage feedback and resolve issues arising during review and approval processes.

Regulatory & Governance Compliance

• Ensure materials comply with applicable regulatory requirements and internal governance standards.
• Support review processes to ensure communications are accurate, approved, and suitable for their intended audience.
• Work closely with compliance and legal teams to address regulatory considerations and update materials when required.
• Maintain documentation and audit trails for review and approval activities.

Distribution & Business Support

• Support distribution channels with product communication and sales enablement materials.
• Coordinate updates and enhancements to distributor-facing content.
• Assist with product launches, marketing campaigns, and customer engagement initiatives.
• Support continuous improvement of communication processes and governance frameworks.

Skills & Qualifications

Education

• Degree in Business, Marketing, Communications, Insurance, Finance, or a related discipline, or equivalent practical experience.

Experience

• Experience within the Life Insurance and/or Health Insurance industry.
• Experience supporting product communications, marketing, branding, or customer-facing documentation.
• Familiarity with insurance products, distribution channels, and customer communication requirements.
• Experience managing stakeholders across multiple business functions.
• Experience coordinating review and approval processes within regulated environments.

Core Competencies

• Strong stakeholder management and communication skills.
• Ability to manage multiple priorities and deadlines effectively.
• Strong attention to detail and quality management capabilities.
• Good analytical and problem-solving skills.
• Ability to work collaboratively across business, marketing, compliance, and legal teams.
• Strong organisational and project coordination skills.

Preferred Skills

• Knowledge of Singapore Life and Health Insurance products and market practices.
• Experience supporting insurer branding standards and marketing governance processes.
• Familiarity with regulatory requirements relating to insurance product communications.
• Experience with digital marketing content, customer engagement materials, and distributor communications.
• Exposure to product development, product management, or marketing operations functions is advantageous.