Integrated Marketing Communications Lead
Purpose of the Role
Leads integrated marketing initiatives, using customer and market insights to design and deliver campaigns that build brand, improve experience, and support business growth.
The Integrated Marketing Communications (IMC) Lead is responsible for translating Glacier's business priorities into integrated marketing campaigns that drive awareness, engagement, adoption, retention and growth.
Acting as a strategic marketing partner to the business, the IMC Lead develops and delivers multi-channel campaigns that connect Glacier's products, solutions, thought leadership and capabilities with intermediaries and clients.
The role is responsible for campaign strategy, planning, execution oversight, channel integration, paid media management, agency coordination, campaign optimization and performance measurement.
Working across Brand, Communications, Design, Events, Business Development and Product teams, the IMC Lead ensures Glacier's marketing activity is strategically aligned, insight-driven, commercially focused and measurable.
The incumbent will play a critical role in evolving Glacier's marketing maturity and establishing best-in-class integrated marketing capability.
Qualifications and Experience
- Degree in Marketing, Business Management, Communications, Commerce, Digital Marketing, or Brand Management
- 7-10 years marketing experience
- 5+ years integrated campaign experience
- Proven paid media experience
- Strong agency management experience
- Campaign strategy experience
- Digital marketing experience
Overview of Role Responsibilities (Level 1-13)
Marketing- Level 7 - Optimisation
Develop and/or deliver a plan for significant aspects of a product, service, or marketing area under guidance from senior colleagues.
Marketing Communications- Level 7 - Optimisation
Create marketing communications plans across all media to support the business plan and increase sales.
Digital Marketing Plan Execution- Level 7 - Optimisation
Manage large, top-of-funnel digital marketing campaigns and several aspects of the execution plan, such as creating concepts and contents, setting audiences and value propositions, and integrating digital channels.
Marketing Campaign Development- Level 7 - Optimisation
Manage a few campaigns (advertising, promotion, other marketing) and negotiate service-level agreements to ensure successful campaigns and value for money. Plan, coordinate, and supervise activities relating to campaigns.
Brand- Level 7 - Optimisation
Develop and/or deliver a plan for an individual brand under guidance from senior colleagues.
Required Skills
Marketing Commercialization - Advanced
Works at an advanced level to develop a commercial proposition that meets and maximizes the needs of the client and the overall market. Typically works independently and provides guidance.
Campaign Management - Advanced
Works at an advanced level to implement public relations, product development, and sales to create, execute, monitor, and measure marketing programs directed at specifically targeted audiences. Typically works independently and provides guidance.
Data Collection and Analysis - Marketing - Expert
Operates as a recognized expert to collect, process, and analyze marketing data to inform strategy and enhance campaign effectiveness. Typically known as a subject matter authority.
Data Management Techniques - Marketing - Expert
Operates as a recognized expert to collect, analyze, and interpret marketing data from various sources to measure marketing campaign effectiveness, understand customer behavior, identify trends, and inform data-driven marketing strategies. Typically known as a subject matter authority.
Media Management and Utilization - Advanced
Works at an advanced level to assess and utilize media channels and opportunities in order to gain maximum benefit for the brand, product or service. Typically works independently and provides guidance.
Brand Management and Development - Advanced
Works at an advanced level to manage and develop all aspects of a brand to ensure it achieves its full impact and value in the market. Typically works independently and provides guidance.
General Experience
Experience enables job holder to deal with the majority of situations and to advise others (Minimum 5 years)
Managerial Experience
Experience of general supervision of more junior colleagues (7 to 12 months)