Integrated Marketing Manager

Our Purpose

“Igniting Greatness”

Our Mission

We empower every person within our community, through our Circle of Care, to go beyond what they think is possible”

Our 5 Values

Collaboration, Integrity, Empathy, Excellence, Empowerment

About UFIT:
We are a team of expert coaches and clinicians united by one mission - to redefine health and fitness in Singapore through our five pillars of Movement, Nutrition, Recovery, Mindset, and Community. By working together, we are committed to helping you improve your health, achieve your long-term goals, and move, feel and perform at your best.

No matter what your age, gender or background is, we believe there is greatness in everyone, and we’re here to ignite it, together.

Roles Overview:
UFIT is seeking a highly organized, creative and commercially minded Integrated Marketing Manager to help plan and deliver marketing campaigns across our health, fitness and sports businesses.

Working closely with the Head of Marketing, Social Media Manager, Creative team and external agencies, this role will be responsible for translating marketing strategy into effective campaigns and ensuring their successful delivery.

We're looking for a strong all-round marketer who combines excellent copywriting with confident project management and the ability to manage multiple priorities independently.

Key Responsibilities:

1. Integrated campaigns

• Plan and execute integrated marketing campaigns across UFIT's services, programmes and strategic launches.
• Develop campaign briefs, timelines, key messages, deliverables and activation plans.
• Coordinate internal stakeholders, creatives, suppliers and agencies to deliver campaigns on time and within budget.
• Track campaign performance and identify opportunities for optimization.

2. Copywriting & communications

• Develop high-quality, on-brand copy for email campaigns, landing pages, promotional materials, event communications and other marketing assets.
• Translate complex clinical and fitness information into accessible, engaging consumer communications.
• Work with Fitness and Health leads to ensure content is accurate, clear and commercially effective.
• Maintain consistency in UFIT's brand tone of voice

3. CRM & lifecycle marketing

• Plan and execute email campaigns and customer communications through HubSpot.
• Support client engagement, referral, retention, reactivation and cross-service marketing initiatives.
• Assist with audience segmentation, campaign reporting and ongoing CRM improvements.

4. Events, partnerships & creators

• Coordinate marketing delivery for events, community activations and launches.
• Manage event timelines, suppliers, collateral, communications and operational planning.
• Support rewards partner relationships and activation deliverables.
• Support the Social Media manager to coordinate creator partnerships, content briefs, deliverables and usage rights.

5. Marketing operations

• Maintain the events and campaign calendar and campaign project plans.
• Coordinate creative briefs and production workflows.
• Manage routine website and campaign-content updates.
• Support marketing reporting, budget tracking and internal stakeholder communications.
• Identify opportunities to improve team processes through automation, templates and AI tools

Requirements

• 4–6 years of relevant marketing experience, preferably in an integrated or brand/campaign role.
• Excellent English copywriting, editing and communication skills.
• Strong project management and organizational ability.
• Demonstrated experience delivering multi-channel marketing campaigns.
• Comfortable managing multiple stakeholders and tight deadlines.
• Experience with CRM/email marketing platforms; HubSpot is advantageous.
• Experience coordinating events, partnerships or creators is advantageous.
• Interest in health, fitness and wellbeing is a plus.

What success looks like

• Campaigns are delivered independently, on time and to a high standard.
• Marketing communications are consistently on-brand and require minimal senior rewriting.
• Campaign and event coordination becomes more structured and efficient.
• CRM and client lifecycle campaigns are executed consistently.
• The Head of Marketing can dedicate more time to strategy, agency performance and commercial growth.

What We Offer

• The chance to shape and grow the social presence of a fast-evolving, purpose-driven brand.
• A collaborative team environment with close access to coaches, physios, podiatrists and specialists who are leaders in their field.
• Opportunities to be involved in events, campaigns and community initiatives.
• A role where your ideas are heard, tested and implemented – and where you can see real impact, fast.

Personal Qualities

• Team player with strong communication and interpersonal skills
• Effective organization and time-management skills
• Creative, strategic and critical thinker
• Strong attention to detail
• Passion for health and fitness
• Proactive and accountable