Internal Communication And Engagement Manager

Internal Communication, Employee Engagement, and Employer Branding Lead

Lead AGM's internal communication, employee engagement, and employer branding agenda across all business lines. The role acts as the bridge between leadership, Human Capital, and employees, so that people are informed, engaged, and aligned with the group's vision, values, and business direction. It also oversees benefits and recognition programs that strengthen the employee experience.

1. Strategy & Communication Management

• Set and lead the annual internal communication & engagement strategy, aligned with group and HC objectives.
• Act as a trusted advisor to executives and brand GMs on key messages, sensitive announcements, and crisis communication.
• Establish the internal communication policy and governance framework, including channel ownership, approval matrix, bilingual standards, and visual identity.
• Oversee group-wide content, leadership platforms (town halls, CEO messages, and "Meet the CEO"), and change management communication plans, and equip line managers to cascade messages effectively.

2. Employee Engagement & Culture

• Own the annual People & Culture and Engagement Calendar.
• Direct culture campaigns, recognition programs, and corporate events across all business lines.
• Lead internal branding of AGM's vision, mission, values, and EVP.

3. Employee Listening & Measurement

• Set the employee listening framework (engagement, pulse, eNPS, onboarding, and exit surveys) and oversee its execution and analysis.
• Present insights to leadership and follow up with the business for action plan delivery.
• Define and monitor communication and engagement KPIs, and report on them with strategic recommendations.

4. Employer Branding, Benefits & Recognition

• Shape the employer branding agenda with Talent Acquisition and Marketing and represent AGM at key employment and university events.
• Oversee internship programs and university partnerships.
• Govern the benefits and recognition portfolio, including provider negotiations, cost control, and policy compliance.

5. Stakeholder & Vendor Coordination

• Partner with Corporate Marketing, Brand teams, Talent Acquisition, and HC Operations to align communication and engagement activities across the group.
• Source and coordinate with external vendors for events, gifts, content production, and surveys, in line with procurement policy, and follow up on cost and service quality.
• Keep up with the best market practices in internal communication and engagement and propose improvements.

Requirements

• Bachelor’s degree in Mass Communication, Journalism, Marketing, Business Administration, or a related field.
• A postgraduate degree or diploma in Communication, HR, or an MBA is preferred.
• Professional certification in internal communication (e.g., IABC, CIPR), HR (e.g., CIPD, SHRM), or Employee Experience and Engagement is a plus.
• 8–10 years of experience in internal communication, employee engagement, and employer branding.
• Proven record of independently leading group-wide communication and engagement programs.
• Experience in large, multi-entity or multi-brand organizations, preferably in automotive, retail, FMCG, or services.
• Excellent writing, editing, and storytelling skills in Arabic and English.
• Strong presentation and public speaking skills.
• Ability to influence and advise executives without direct authority.
• Project and event management across multiple parallel deadlines.
• Survey design and data analysis, with the ability to turn insights into actions.
• Creativity in developing text, visual, and video content.
• Budget tracking and vendor coordination.
• Proficiency in MS Office, Teams/SharePoint, survey tools, and design tools such as Canva.
• Excellent verbal and written communication skills in English and Arabic.