International Expansion Manager

About Us

Shakti Mats began in 2014 in a tent and has grown into a fast-moving global e-commerce brand, best known for the Shakti Acupressure Mat. We’re values-led, with deep commitments to ethical production, charity, and meaningful employment in India and New Zealand. Our mission: Ignite the Good, in ourselves, our communities, and the world. Our growing team of 30 shares a drive to grow sustainably, lead with integrity, and make a lasting difference.

The Role

We’re seeking an International Expansion Manager to help build, refine, and execute Shakti’s international licensing model. Reporting to our Head of International Expansion, you’ll identify and secure high-quality licensees, onboard them successfully, support their growth, and help continuously improve the systems behind our licensing network. This is a highly commercial role combining sales, business development, and systems thinking — offering exceptional exposure across every part of the business and genuine opportunities for growth as the licensing function and our international footprint expand.

Key Responsibilities

Licensee Acquisition

• Build and manage a pipeline of prospective licensees across priority international markets
• Qualify partners through outreach, referrals, and networks; assess commercial capability and fit
• Present the Shakti opportunity with confidence and credibility, and support negotiations

Onboarding

• Coordinate onboarding, training, and launch readiness for newly signed licensees
• Support first product orders, go-to-market execution, and reporting setup

Licensee Growth & Performance Management

• Act as primary relationship manager for licensees, holding regular performance reviews
• Monitor performance against targets and KPIs, and support corrective action where needed

System Design & Internal Coordination

• Help refine the licensing model, onboarding systems, and Licensing Manual
• Act as the bridge between licensees and internal Marketing, Product, Ops, Ecommerce, and CX teams

Key Integrations

• Head of International Expansion: licensing strategy, market prioritisation, and commercial reviews
• Founders & Senior Leadership: growth opportunities and strategic alignment
• Marketing, Product & Inventory Teams: launch support, forecasting, and market feedback
• Customer Experience Team: customer insights and service standards
• International Licensees: business planning, onboarding, and growth support

What You'll Bring

• Proven experience in business development, sales, partnerships, key account management, or franchise management
• Strong commercial and financial acumen, with a track record negotiating and closing agreements
• Comfortable managing multiple projects, territories, or partners in a fast-paced, entrepreneurial environment
• International business, licensing, or franchising experience is a plus but not essential
• Excellent relationship-building, communication, and systems thinking skills

Why Join Shakti Mats?

• A purpose-driven team making global impact
• A central role in shaping Shakti's international growth, with room to grow as the department scales
• Work alongside a supportive, growth-focused team
• A culture that celebrates progress and shows up for each other

Our Culture

Values-led, collaborative, fuelled by growth. Sharpen Up (learn & grow), Care for the Collective (got your back, say it straight, show up), and Enjoy the Ride (embrace play, be your full self).

Perks

• Work from home 1-day per week
• Optional 9-day fortnight
• A quarterly wellness hour
• Paid day off for your birthday
• Work & travel remotely for 4-weeks per year
• Annual learning and development budget
• Quarterly team building sessions
• Primary parental leave top-up for 12 weeks
• Additional parental leave for secondary caregivers