International Marketing Specialist

工作內容:
1. 主動開發目標機構客群：建構潛在客戶、冷開發電郵觸及。
2. 執行潛在經銷商線上初篩會議，確認可行後移交業務。
3. 規劃並執行精準廣告投放，避免無效大眾媒體曝光。
4. 產製產品文宣、簡報、影音及數位行銷內容。
5. 執行國內外展會、學會與產品發表活動。
6. 蒐集市場與競品情報，產出分析摘要。
7. 追蹤行銷活動成效並提出改善建議。
8. 執行主管交辦事項。

Job Responsibilities
1. Proactively develop target organizations and customer segments: Identify and build lists of potential customers, and conduct cold outreach through email.
2. Conduct initial online screening meetings with potential distributors: Evaluate potential distributors through online meetings, and hand over qualified prospects to the sales team for further follow-up.
3. Plan and execute targeted advertising campaigns: Develop precision-targeted digital advertising campaigns to maximize marketing effectiveness and avoid inefficient mass-media exposure.
4. Create marketing and digital content: Develop product brochures, presentations, videos, and other digital marketing materials.
5. Plan and execute domestic and international events: Coordinate and participate in trade shows, medical conferences, exhibitions, and product launch events.
6. Collect and analyze market and competitor intelligence: Gather market and competitive information and prepare concise analysis reports and insights.
7. Monitor marketing performance and propose improvements: Track the effectiveness of marketing campaigns, analyze results, and recommend improvements.
8. Perform other duties and assignments as directed by management.