International - UX Designer

About Us
CanadianSIM, a subsidiary of Wireless DNA Inc, helps newcomers, students, and travelers get connected prior to arrival in Canada with eSIM and physical SIM plans that offer strong value, competitive pricing, and reliable service.
We are entering a transformation phase:

Migrating our website to Shopify

Expanding into a future mobile app experience for activation, onboarding, and customer self-serve

Why This Role Exists
CanadianSIM has strong products and pricing, but our digital experience does not yet perform at the level it should. Visitors often leave before completing key actions, and we need a structured, measurable UX + CRO process to identify what drives drop-offs and systematically improve conversion performance.
This role exists to:

uncover friction and trust gaps across the customer journey

redesign high-impact flows and page experiences

run experimentation and measurement cycles

raise conversion performance to the standard of top eSIM competitors

Role Summary
We are hiring a UX/UI + CRO Specialist with experience in Shopify ecommerce and conversion optimization to own the end-to-end user experience.
This is a UX + performance role — you will combine design execution with analytics-driven experimentation to improve:

engagement

clarity

trust

checkout completion

customer activation experience

Key Responsibilities
1) User Behavior Analysis & Funnel Insights

Analyze the customer journey: landing → plan selection → checkout → post-purchase onboarding

Use analytics + session replay tools (GA4, Clarity/Hotjar, Shopify analytics)

Identify friction points, drop-off patterns, and trust barriers

Translate insights into actionable recommendations and test hypotheses

2) UX Design for Shopify Ecommerce

Create and iterate designs in Figma

Improve information architecture and product decision-making flows

Optimize key page experiences:

home page

plan/product pages

checkout path

activation/how-it-works content

Partner with developers to implement scalable Shopify-friendly components

3) CRO & Experimentation

Own the CRO roadmap: prioritization, testing cadence, tracking, and reporting

Plan and execute:

A/B tests

CTA tests

landing page optimization

checkout optimization

Present results with clear recommendations, expected impact, and next steps

4) Trust, Clarity & Competitive UX
In the eSIM category, trust and clarity are often the deciding factors.
You will improve:

plan differentiation and comparison usability

transparency in pricing, benefits, and terms

credibility signals and reassurance content

“how it works” guidance for eSIM activation

overall user confidence across the purchase journey

5) App Experience Foundations (Phase 2)
Support early UX groundwork for the future app experience, including flows for:

activation onboarding

account management

troubleshooting/self-serve support

renewals and add-ons

Requirements

3+ years experience in UX/UI (ecommerce preferred)

Proven experience improving conversion performance through UX changes

Strong Figma proficiency (components, auto-layout, prototyping)

Familiarity with Shopify ecommerce UX and constraints

Strong understanding of CRO and experimentation frameworks

Experience with GA4, Hotjar/Clarity, and A/B testing tools

Ability to work cross-functionally and operate with high ownership

Strong Bonus Skills

Shopify Liquid coding / HTML/CSS/JS

Telecom/eSIM or subscription ecommerce experience

UX writing/microcopy for trust + clarity

Experience building design systems for ecommerce platforms

Portfolio Requirement
Portfolio must show:

ecommerce UX work

funnel or checkout improvements

CRO testing or performance-driven redesigns

before/after examples with measurable outcomes (where possible)

Salary Range - $70-75k