Internet Sales Manager

Overview:

The Internet Sales Manager oversees the dealership’s Internet department, ensuring consistent communication with potential customers and effective lead management.

Key Responsibilities

• Ensure all internet, phone, and third-party leads (e.g., AutoTrader, Cars.com, CarGurus) are contacted within dealership response-time standards
• Monitor and optimize lead response times, contact rates, appointment-set rates, and show rates
• Oversee CRM usage (e.g., VinSolutions) to ensure accurate data entry, timely follow-up, and proper lead source tracking
• Develop and manage outbound campaigns for sales and service (equity mining, conquest, loyalty, and service-to-sales)
• Track and report daily, weekly, and monthly KPIs to dealership leadership
• Partner with the Sales and Service Managers to align efforts with inventory, promotions, and monthly goals
• Handle escalated customer inquiries and ensure a high standard of customer service
• Manage scripts, call flows, and objection-handling processes; update as needed based on performance data
• Stay current on digital marketing, chat, and texting platforms that feed the BDC
• Other tasks as needed to assist the Sales team