Internship for Analytic Adoption & Change Management PDB in KLCC

We are seeking a proactive and creative Digital Marketing Intern to join our Change Management team. This internship offers a unique opportunity to gain hands-on experience in digital marketing within the context of organizational change initiatives. The ideal candidate will support the team in communicating change initiatives effectively through various digital channels, focusing on content creation, email marketing, and analytics.

Key Responsibilities:

• Support Change Management Campaigns:
  • Assist in the planning, creation, and execution of digital marketing campaigns to communicate change initiatives.
  • Monitor and analyze campaign performance, providing insights and recommendations for improvement.
• Content Creation:
  • Help create engaging and informative content to support change management communications, including newsletters, intranet updates, and video content.
  • Collaborate with team members to ensure content aligns with change management strategies and objectives.
• Email Marketing:
  • Assist in developing and executing email marketing campaigns to keep employees informed and engaged with change initiatives.
  • Analyze email campaign performance metrics and suggest improvements to enhance engagement.
• Analytics and Reporting:
  • Utilize digital marketing tools (e.g., Google Analytics, email marketing platforms) to track and report on key performance metrics related to change management communications.
  • Assist in preparing reports on digital marketing activities and outcomes to inform future strategies.