ISV Business Development Manager (Germany/UK)

We are seeking a dynamic Independent Software Vendor Business Development Manager to foster relationships and drive growth in the Brady Intelligent Productivity Solutions (IPS) software and solutions space.

The Independent Software Vendor (ISV) Business Manager is responsible for identifying key accounts to drive growth in target verticals, building relationships with these partners, developing shared commercial plans and growing solutions sales through the channel in IPS.

This role serves as the primary liaison between Sales, Marketing, Product and ISV partners, ensuring alignment on business objectives, go-to-market strategies and customer success initiatives. The Business Development Manager will be responsible for delivering business results, including new end-user logo sales delivered by ISV partners.

What you'll be doing

• Identify, evaluate and prioritize Independent Software Vendors (ISVs) that deliver solutions in target verticals including supply chain, manufacturing and retail, while identifying new partnership opportunities and evaluating market potential.
• Build and maintain relationships with new and existing ISV partners, acting as a trusted advisor and primary point of contact and developing joint business plans aligned with regional growth objectives.
• Drive pipeline creation and revenue growth through partner-led and co-sell opportunities, develop joint customer acquisition strategies and collaborate with Sales and cross-functional teams to accelerate partner-influenced opportunities.
• Manage go-to-market execution and product launch readiness, including certification and compatibility validation between IPS devices and ISV partner solutions, while ensuring Brady IPS Sales teams have visibility into available solutions and the ISV portfolio and roadmap.
• Partner with Marketing to create joint value propositions and customer success stories and support demand generation, co-marketing initiatives, campaigns, webinars and industry events.
• Track partnership performance, including pipeline, revenue, customer acquisition and partner engagement, conduct regular business reviews with ISVs and prepare executive presentations and strategic recommendations for leadership.
• Travel within the region to support business requirements (50%+ of the time).

How Brady will support your success

• Comprehensive onboarding and training programs.
• Opportunities to collaborate with global and cross-functional teams.
• Exposure to technical certification and regulatory compliance activities across multiple international markets.
• Opportunities to build expertise in product certification, regulatory requirements and quality compliance.
• Ongoing professional development and career growth opportunities.
• Supportive and collaborative team environment.

What you'll need to be successful

Required Qualifications

• Bachelor's degree in Business, Marketing or a related field.
• 7+ years of experience in partner management, business development, channel sales or strategic partnerships.
• Experience working with software companies, cloud providers, SaaS organizations or technology ecosystems, with a strong understanding of partner business models and software industry trends.
• Proven ability to drive revenue growth through strategic partnerships and experience operating in a commercial environment delivering business results.
• Excellent communication, negotiation and stakeholder management skills.

Preferred Qualifications

• Experience in AIDC and/or supply chain industries.
• Knowledge of software marketplaces, software development processes and technologies.
• Strong analytical and strategic thinking abilities.

Benefits

• Complete insurance coverage starting on first day of employment – medical, dental, vision, life
• 401(k) with company match
• Tuition reimbursement
• Bonus opportunity
• Vacation and holiday pay

All your information will be kept confidential according to EEO guidelines.