IT Product Owner – Digital Commerce (Multiple Domains)

Product Owner – Digital Commerce (Multiple Domains)

About the Role

Central Retail Digital is looking for passionate and data-driven Product Owners to drive the evolution of our e-commerce and omnichannel platforms.

You will own product strategy, roadmap, backlog prioritization, and end-to-end delivery within one of four domains: Product Flow & Catalog, Traffic & Martech, Seller Centre (Marketplace), or Operations & Fulfilment.

Working closely with Engineering, UX/UI, Data, Marketing, Commercial, and Operations teams, you will translate complex business needs into scalable digital solutions that improve customer experience, operational efficiency, and business performance.

Key Responsibilities

1. Product Flow & Catalog

• Own the product roadmap for product catalog, taxonomy, search and navigation, Product Detail Pages (PDP), and product discovery.

• Improve the end-to-end shopping journey, from browsing and product discovery to add-to-cart, driving conversion and engagement.

• Drive integration across Product Information Management (PIM), ERP, inventory, and pricing systems to ensure accurate and consistent product information.

• Enhance omnichannel capabilities, including real-time stock availability, store fulfilment, and cross-sell/up-sell experiences.

• Monitor product performance and use analytics, customer insights, and A/B testing to optimize the shopping experience.

2. Traffic, Marketing & Martech

• Own the technical product roadmap for traffic acquisition, tracking and attribution, marketing automation, CRM/CDP integration, loyalty, and personalization capabilities.

• Drive tracking and analytics infrastructure across web and mobile platforms using tools such as GA4, GTM, Firebase, Meta CAPI, AppsFlyer, or Adjust.

• Enable seamless customer journeys through campaign tracking, deep linking, SEO/CRO capabilities, and cross-platform conversion measurement.

• Drive integration with CRM, CDP, marketing automation, and consent management platforms to support personalized customer engagement and PDPA compliance.

• Partner with Marketing, CRM, Data, and Engineering teams to translate business objectives into technical requirements and measurable product improvements.

Note: This is a technical digital product role focused on marketing technology, tracking, and platform capabilities—not managing advertising budgets or executing marketing campaigns.

3. Seller Centre (Marketplace)

• Own the product roadmap for Seller Centre, enabling third-party sellers to onboard, manage product listings, process orders, and grow their businesses.

• Improve seller onboarding, registration, KYC/KYB verification, store setup, seller support, and performance management.

• Enhance catalog ingestion, bulk uploads, product attribute mapping, listing approval workflows, and seller API/feed integrations.

• Develop scalable marketplace capabilities covering seller order and inventory management, commissions, promotions, and seller service levels.

• Use seller feedback, operational insights, and product KPIs to improve seller productivity, reduce recurring issues, and strengthen marketplace performance.

4. Operations & Fulfilment (Downstream)

• Own product capabilities across order orchestration, order routing, inventory reservation, fulfilment, delivery, and returns.

• Improve omnichannel fulfilment models, including ship-from-store, click-and-collect, distribution-centre fulfilment, and last-mile delivery.

• Drive inventory accuracy and availability across stores, warehouses, and marketplace sellers to reduce cancellations and fulfilment delays.

• Work with Engineering, Supply Chain, Logistics, and external partners to manage integrations across Order Management Systems (OMS), Warehouse Management Systems (WMS), Transportation Management Systems (TMS), and third-party logistics providers (3PLs).

• Investigate production issues, identify root causes, and drive continuous improvements in operational efficiency, system reliability, and service levels.

Qualifications & Requirements

• Experience in Product Ownership, Product Management, Business Analysis, or a related role with demonstrated ownership of product or system delivery.

• Relevant experience in e-commerce, retail technology, digital platforms, marketplace, marketing technology, supply chain, or logistics, depending on the product domain.

• Strong analytical and problem-solving skills, with the ability to translate complex business needs into clear product requirements, user stories, business rules, and acceptance criteria.

• Good understanding of system architecture, APIs, data flows, and integrations, with the ability to work effectively with Engineering and technical teams.

• Experience working in Agile/Scrum environments and using tools such as Jira, Confluence, Miro, draw.io, or Figma.

• Strong backlog prioritization, decision-making, stakeholder management, and cross-functional collaboration skills.

• Good communication skills in both Thai and English.

Domain-Specific Experience

• Product Flow & Catalog: Experience with e-commerce product catalogs, PIM, product taxonomy, search, inventory, pricing, or product discovery.

• Traffic, Marketing & Martech: Experience with digital tracking and attribution, GA4/GTM, CRM/CDP, marketing automation, mobile measurement platforms, or digital analytics.

• Seller Centre (Marketplace): 5+ years in Product Management or Product Ownership, including at least 3 years in marketplace, seller platforms, merchant portals, supplier platforms, or related e-commerce environments.

• Operations & Fulfilment: Experience with OMS, WMS, TMS, inventory management, order orchestration, omnichannel fulfilment, logistics, or 3PL integrations.

Why Join Central Retail Digital?

Be part of a team building digital products at scale across retail and e-commerce, collaborating with cross-functional teams to solve real business challenges and deliver better experiences for customers, sellers, and operations.

Interested? Apply now and indicate the product domain that best matches your experience.