Jeep Brand Marketing

The Jeep Marketing Manager will lead strategic and tactical marketing initiatives to drive brand awareness, sales, and market share. This role requires strong cross-functional collaboration, exceptional organizational skills, and the ability to manage multiple priorities including brand strategy, social media, experiential events, global coordination, and governance. The ideal candidate is detail-oriented, proactive, and confident in presenting marketing narratives to leadership and agency partners.

Key Responsibilities:

Go-to-Market Leadership

• Lead the monthly Go-to-Market process in collaboration with cross-functional teams to align product, creative, incentives and communication strategies across channels for cohesive alignment between internal marketing functions and the Business Centers.
• Develop, design, and present the monthly Go-to-Market deck to the internal marketing organization and Business Centers, ensuring consistent messaging and execution readiness.
• Partner with PR, Advertising, CRM, and Experiential teams to synchronize launch timing, creative assets, and messaging for major nameplates.

Incentive Direction & Analysis

• Develop monthly incentive direction for the Jeep brand, ensuring alignment across website, paid media, and advertising channels.
• Analyze lease payments, inventory, and competitive data to support incentive direction and promotional messaging.
• Maintain supporting documentation, including incentive summaries, media guidance, and lease payment back-ups.

Marketing Collaboration & Execution

• Support brand activations, auto shows, and experiential events to ensure seamless coordination of transportation, display readiness and brand presentation guidelines.
• Develop strategic briefs and activation plants for select brand initiatives, providing clear direction to agency partners and cross-functional teams to bring the brand vision to life.
• Facilitate global marketing alignment, managing communications and collaboration with internal brand teams to ensure consistency in messaging, execution, and strategic priorities.

Key Deliverables:

• Monthly Go-to-Market Deck
• Cross team collaboration with Brand Managers related to incentive direction and comms
• Lead Buzz Model Cross Channel Planning & Execution in collab with the Fleet Coordinator
• Purchase Order Reviews

Cross-Functional Partners Engagement:

• Drive Days/Training
• Advertising
• PR
• Experiential
• Auto Shows
• BC/Field Staff
• Global Team
• Agency Partners