JLR Brand Manager
Overview
We are looking for an experienced JLR Brand Manager to lead the strategic and commercial growth of the Jaguar Land Rover business. The role will oversee brand strategy, sales performance, marketing, customer experience, aftersales operations, and relationships with JLR's regional and global stakeholders.
Key Responsibilities:
Develop and execute the overall business and brand strategy for Jaguar Land Rover.
Set annual sales, market share, profitability, and growth objectives and monitor performance against targets.
Analyse market trends, customer behaviour, competitor activity, and industry developments to identify growth opportunities.
Develop annual business plans, budgets, marketing strategies, and advertising plans for the JLR brands.
Work closely with Sales, Marketing, Aftersales, Parts, and other departments to ensure strong operational and commercial performance.
Manage relationships with JLR principals, dealerships, corporate customers, government entities, and other key stakeholders.
Oversee product positioning, pricing, promotions, campaigns, and market activities.
Monitor departmental performance against budgets and implement corrective actions where required.
Drive customer satisfaction by addressing key customer complaints and ensuring high service standards.
Develop and maintain strong corporate, fleet, and government business relationships, including tender opportunities.
Oversee staffing, organizational structure, training, and performance development across the JLR business.
Identify opportunities to expand the JLR business through new products, franchises, outlets, and market opportunities.
Ensure effective utilization of customer databases and CRM initiatives to strengthen retention and engagement.
Ensure compliance with local regulations, company policies, and JLR operational standards.
Maintain confidentiality and protect the commercial interests of the business and brand.
Requirements:
Bachelor's degree in Marketing, Business Administration, or a related field.
5+ years of experience in brand management or automotive business management.
Strong experience within the automotive industry, preferably with a premium/luxury automotive brand.
Proven ability to manage brand strategy, commercial performance, budgets, and cross-functional operations.
Strong understanding of automotive sales, aftersales, marketing, and customer experience.
Excellent leadership, negotiation, communication, and stakeholder-management skills.
Strong commercial and strategic thinking with the ability to drive business growth.
Proficiency in MS Office and relevant business/marketing systems.
Knowledge of the Bahrain automotive market and JLR product portfolio is an advantage.