Jr. Marketing Executive
Posted
We are looking for a proactive and detail-oriented Junior Marketing Executive to support the planning and execution of marketing strategies for real estate projects. The ideal candidate should have a strong interest in real estate marketing, lead generation, campaign coordination, and client communication. This role offers an excellent opportunity to learn and grow in a fast-paced real estate marketing environment while working closely with senior marketing professionals.
Key Responsibilities
Real Estate Marketing Support
- Assist in understanding project objectives, target audience, and marketing goals for residential and commercial developments.
- Support the planning and execution of digital and offline marketing campaigns for real estate projects.
- Help prepare campaign briefs, marketing plans, content calendars, and promotional schedules.
- Conduct market research, competitor analysis, and location research to identify market trends and opportunities.
- Assist in creating promotional strategies to generate quality leads for property sales.
Campaign Execution
- Coordinate with internal teams, designers, content creators, and media buyers to execute campaigns on time.
- Assist in launching and monitoring campaigns across Google Ads, Meta Ads, property portals, social media platforms, and other digital channels.
- Track campaign progress and ensure all deliverables are completed as per project timelines.
- Identify basic campaign optimization opportunities and communicate recommendations to senior team members.
Lead Management & Coordination
- Monitor incoming leads from various marketing channels.
- Coordinate with the sales team to ensure timely lead allocation and follow-ups.
- Track lead status and assist in maintaining CRM records.
- Support the team in improving lead quality and conversion through regular monitoring.
Client & Project Coordination
- Support day-to-day communication with developers, builders, and internal stakeholders.
- Attend client meetings, prepare meeting minutes, and follow up on action items.
- Ensure timely updates on campaign progress and project deliverables.
- Maintain organized records of project activities, approvals, and communications.
Reporting & Performance Analysis
- Prepare weekly and monthly campaign performance reports.
- Track key performance metrics including impressions, clicks, CTR, CPC, CPL, qualified leads, conversions, website traffic, and campaign ROI.
- Assist in creating presentations and marketing performance summaries.
- Support data analysis and provide actionable insights under the guidance of senior team members.
Vendor & Internal Coordination
- Coordinate with photographers, videographers, designers, content writers, event vendors, and external agencies.
- Assist in organizing property shoots, marketing collateral, and promotional materials.
- Coordinate with property portals and advertising partners when required.
- Maintain campaign documentation, quotations, and marketing assets.
Requirements
- Basic understanding of Real Estate Marketing and Digital Marketing concepts.
- Knowledge of Google Ads, Meta Ads, SEO, Social Media Marketing, Content Marketing, Email Marketing, and Property Listing Portals.
- Understanding of lead generation campaigns and CRM processes.
- Strong communication, coordination, and interpersonal skills.
- Excellent organizational and time-management abilities.
- Ability to manage multiple projects in a deadline-driven environment.
- Proficiency in Microsoft Excel, PowerPoint, and Google Workspace.
- Familiarity with Google Analytics (GA4), Looker Studio, Meta Business Suite, Google Ads, and CRM tools is an added advantage.
Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications, Real Estate Management, or a related field.
- 1–2 years of experience in a Real Estate Company, Real Estate Marketing Agency, Digital Marketing Agency handling real estate clients, or a similar role.
- Freshers with relevant internships, real estate marketing exposure, and strong digital marketing knowledge may also be considered.
What We're Looking For
- Passion for real estate marketing and lead generation.
- Strong communication, coordination, and client management skills.
- Analytical mindset with attention to detail.
- Positive attitude, adaptability, and willingness to learn.
- Ability to work collaboratively in a fast-paced real estate environment.
- A proactive, organized, and solution-oriented approach to managing day-to-day marketing activities.
- Understanding of customer buying behavior in the real estate industry and eagerness to contribute to successful project marketing campaigns.