Junior Analyst, Go To Market (GTM)

Participate in team meetings related to brand strategy development by providing findings and information that will be useful to senior staff in their decision-making process

Contribute to brand executional plans and tactics including trafficking ads; develop work back schedules and content calendars

Collaborate with cross functional teams, ensuring diversity and inclusion is central in the development of marketing materials

Field research related to transit competitors and best practices by brands

Compile quantitative and qualitative research findings, prepare reports with recommendations and supporting analysis; integrate knowledge gained into current and future marketing initiatives

Create PowerPoint decks and presentations for internal teams and external stakeholders

Leverage and maintains internal and inter-departmental relationships to facilitate data gathering and sharing with key marketing and business contacts

Advise other employees on topics related to area of expertise, but does not guide employees in their day-to day activities

Identify data requirements for analysis, including determining appropriate data sources

Completion of a diploma or a related discipline in advertising, marketing, media studies, business – or a combination of education, training and experience deemed equivalent

Demonstrated related experience

Marketing coordinator experience, internship or co-op through school

Experience conducting research and analysis to identify data requirements, and data sources

MS Office Suite (Outlook, Word, Excel, PowerPoint, etc.) and oral/written/presentation communications skills to prepare proposals, reports, briefing notes, presentations, and/or other supporting documents (e.g. spreadsheets and charts/graphics/maps)