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Henkel

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Junior Brand Manager Henkel Consumer Brands

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Build your future. Learn, grow, and make an impact. We are looking for a motivated and passionate Junior Brand Manager to join our Henkel Consumer Brands team in Romania. In this role, you will contribute to the development and growth of a portfolio of brands, while gaining exposure to brand strategy, product launches, market analysis, and cross-functional collaboration. This is a great opportunity to further develop your marketing and business skills in a dynamic and international environment. What you´ll do: Support the management of assigned brands or categories, working closely with cross-functional teams (digital, trade marketing, sales, operations) and with regional stakeholders. Support the adaptation and implementation of new product launches and relaunches, from local preparation and internal coordination to trade presentations and consumer activation. Contribute to the development and execution of local marketing strategies, communication plans and promotional activities that support brand growth. Collect and analyze internal and external data (sales, market share, profitability, competition and shopper behavior) to identify trends, opportunities and potential actions. Monitor competitive activity, pricing and promotional dynamics, providing relevant insights to support business decisions. Contribute to annual brand plans, activation calendars and go-to-market activities for assigned brands. Support the planning and management of marketing investments, tracking budgets and campaign performance against agreed objectives. Prepare regular business performance reports and presentations for management and key stakeholders. Coordinate the adaptation and development of local communication, media, point-of-sale and promotional materials. Conduct regular market visits to capture shopper and customer insights and monitor in-store execution. Collaborate closely with Sales, Commercial Excellence, Finance, Supply Chain and international marketing teams to ensure effective execution of brand initiatives.

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