Junior Content Marketing & Social Media Specialist

WeRoad is seeking a Junior Content Marketing Specialist in Milan (Hybrid) to support daily ideation and creation of multilingual social content. You will collaborate with the Marketing team to shape our social presence, exploring trends, formats and storytelling across IT, ES, FR, UK, and DACH markets.

You’ll translate trends into on-brand content, monitor platforms, and help develop social collaborations while learning tools and workflows to speed up output.

Support in the full content creation lifecycle for social media content: from ideation and concept development to production and publishing of videos, graphics and copy. Actively monitor social platforms (TikTok, Instagram, YouTube, Threads, emerging channels) to identify viral trends, cultural moments and real-time opportunities for instant and reactive marketing. Supervision of comments Translate trends into on-brand, platform-native content, balancing speed, originality and brand consistency. Support the creative and strategic planning of social media content across all our markets (IT, ES, FR, UK, DACH), adapting tone, formats and storytelling to local cultures. Research, test and iterate on new content formats (short-form video, series, social-first storytelling, experiments) to continuously evolve our social presence. Support in the development of Social collaborations for all the countries Work closely with Creative Ops, Brand and Performance teams to ensure content is both creatively strong and performance‑aware. Analyze content performance using qualitative and quantitative signals (engagement, retention, watch time, saves) to inform future creative decisions. Contribute to the definition and evolution of social media playbooks, tone of voice and best practices. Experiment with new tools and workflows (editing tools, AI‑assisted creation, trend discovery platforms) to improve speed and creative output. Support campaign launches, brand activations and special initiatives with tailor‑made social content. : Copywriting and graphic skills. : True social media native: you feel at home on platforms like Instagram, TikTok and Youtube : Curious and open‑minded, eager to learn and experiment : Comfortable receiving feedback and using it as a learning opportunity : Resilient and proactive when facing challenges or mistakes Performance-based bonus Annual travel discount Flexible holidays Learning opportunities New parent support Meal vouchers Wedding bonus 5-year bonus Team events Hybrid working