Junior CRM Manager
Posted Updated
Description
Junior CRM Manager
The Junior CRM Manager runs CRM execution day to day; keeps customer data clean and segmented, builds and ships lifecycle campaigns, and produces the recurring reports the team works from. The role sits in Product under the CRM & Analytics stream and reports to the Senior CRM Manager.
Core responsibilities
- Keep customer data clean, deduplicated and correctly segmented by behavior, demographics and lifecycle stage.
- Maintain CRM platform configuration day to day under the Senior CRM Manager's direction: fields, lists, templates, audiences.
- Build and ship lifecycle campaigns to the brief: onboarding, renewal and win-back.
- Track the agreed CRM KPIs and flag movements in them early, with a first read on what caused them.
- Support data-driven decisions by preparing the analysis Product, Marketing and CRM ask for.
Day-to-day responsibilities
- Collect, clean and validate customer data from internal and external sources before it reaches the CRM.
- Execute CRM campaigns and customer messaging: build the audience, set up the send, QA it, schedule it, report on it.
- Set up engagement channels and keep templates, links and tracking working.
- Configure and test automation inside the CRM: triggers, sequences and scoring, to spec.
- Prepare recurring weekly and monthly CRM reports and keep the dashboards current.
- Run exploratory analysis to identify trends and patterns, and write up what you find in plain language.
- Respond to and resolve customer queries and complaints tied to CRM touchpoints, and escalate the ones that point to a broken journey.
Out of scope
- Platform strategy, data model design and lifecycle strategy — set by the Senior CRM Manager.
- KPI definition and target setting with leadership stakeholders.
- General business intelligence and analytics work unrelated to customer relationship data, which sits with Analytics.
What we are looking for
Required
- 1–3 years in CRM, lifecycle marketing, marketing operations or a data-facing analyst role.
- Hands-on with at least one CRM or engagement platform, or a demonstrated ability to learn one quickly.
- Working SQL and spreadsheet skills: you can pull a list, check it and spot when the numbers look wrong.
- Care for data hygiene, and the patience to QA a campaign before it goes out.
- Clear written communication for reports read by people who are not technical.
- HTML or Liquid for email templates.
- Exposure to BI tools such as Looker, Tableau or Power BI.
- Python or R for exploratory analysis.