Junior Data Analyst, CRM
Posted
Summary
Junior Data Analyst on Cheil USA's CRM Data & Analytics team supporting the Samsung Mobile account: produces weekly, monthly and post-campaign performance reports, tags creatives, validates UTM/CID tracking in Adobe/Google Analytics, and preps data for modelling and cross-channel analysis. Uses SQL, Python and Tableau; hybrid role based in Plano, TX.
Cheil USA/CRM Data & Analytics
Position Title: Junior Data Analyst, CRM
Client account: Samsung
Location: Plano, TX / Hybrid
Team: CRM Data & Analytics (Data-driven Strategy), reporting to the Data Lead
Type: Full-Time
Start Date: Immediate
Position Title: Junior Data Analyst, CRM
Client account: Samsung
Location: Plano, TX / Hybrid
Team: CRM Data & Analytics (Data-driven Strategy), reporting to the Data Lead
Type: Full-Time
Start Date: Immediate
Position Overview
The Junior Data Analyst keeps the Samsung Mobile (MX) CRM program informed with accurate, timely reporting. The role produces weekly, monthly and post-campaign reports, runs creative taxonomy analysis, and supports the Senior Data Analyst on modelling, tests and cross-channel analysis that connects CRM with onsite, search, social and paid media data.
Key Responsibilities
Campaign reporting
- Produce weekly, monthly and post-campaign performance reports.
- Track KPIs against targets and flag changes early.
Creative taxonomy analysis
- Tag CRM creatives against the standard creative taxonomy (subject line, pre-header, module, copy, visual).
- Correlate creative attributes with open, click and conversion performance.
Analysis support
- Prepare pre-campaign data and support propensity modelling and forecasting.
- Check tracking (UTM/CID) in Adobe Analytics and Google Analytics, and help read A/B test results.
- Pull and prepare onsite, search, social and paid media data to support integrated campaign analysis.
Data quality
- Work with the Data Engineers to validate data sources and report definitions.
Required Qualifications
- 2 to 3 years in marketing, CRM or digital analytics.
- Working knowledge of SQL and Python, and of Tableau or a similar BI tool.
- Familiarity with email and digital campaign metrics.
- Hands-on experience with Adobe Analytics or Google Analytics (GA4), including onsite behavior and campaign tracking analysis.
- Experience with a CRM platform such as Adobe Campaign, Salesforce Marketing Cloud or Braze is a plus.
- Experience analyzing search behavior with Google Search Console, SEMrush or similar tools is a plus.
- Experience analyzing social response with social listening tools is a plus.
- Experience analyzing paid media data is a plus.
- Careful with numbers and able to explain results in plain language.
- Must be able to work the hybrid schedule at the agency in Plano, Texas.