KA Assistant Manager, E-commerce

<Main Accountabilities>

• Own e-commerce channel performance; proactively identify opportunities, risks and actions to deliver sales targets.
• Plan and execute channel, promotion and campaign activities, including platform resource negotiation and post-evaluation.
• Manage platform buyer relationships, commercial terms, pricing and key platform resources.
• Manage EC Trade Marketing, especially GWP planning, sourcing/procurement, allocation, inventory and execution.
• Monitor sales, inventory and KPIs; present clear performance analysis and recommendations in Excel / PowerPoint.
• Manage daily platform backend operations, including SKU, product and promotion setup under the brand-owned model.
• Partner with Marketing, Supply Chain, Procurement, Finance and Legal; lead channel reviews and corrective actions.

<Main Complexity / Critical Issues>

• Internal: Balance offtake growth, platform investment, pricing, inventory, profitability with long-term brand development principle.
• External: Managing the conflicts of promotion/pricing in multiple key ES or offline channels.

<Measurements / Outcomes Expected>

• Achieve channel sales Offtake/GSV targets with accurate by SKU sales forecast.
• Improve resource effectiveness, maintain healthy inventory / smooth operation, and provide timely actionable performance reporting.

Key Decisions

• Propose channel plans, campaign/resources priorities, promotion mechanics, GWP usage, and inventory actions.
• Negotiate platform resources and internal commercial support within approved guidelines.