【Kao(Taiwan)】Brand Marketing

Kao Brand Management Operations:

1. Data Collection and Analysis: Conduct market analysis, competitive analysis, and consumer analysis.
2. Product Profit and Loss Management: Manage the profit and loss of assigned products and conduct operational analysis.
3. Brand Management: Implement brand management for assigned products, including price management, planning, and execution of promotional programs.
4. New Product Development: Plan and develop products for the Taiwanese market, execute new product launches to enhance market share.
5. Marketing Activities: Evaluate whether offline campaigns proposed by agencies can achieve the objectives of brand promotion.
6. Analysis and Review of Brand Market Share and Sales
7. Note: Digital marketing is not within the scope of this role and is handled by a separate department.
   
   

Requirements

• Familiarity with product development processes, pricing strategies, profit and loss analysis, and market and competitive analysis.
• Proficiency in English, with a TOEIC score of 780 or higher.
• Preferably, experience in market research would be an asset.