Key Account & Brand Manager( FMCG)

Company Overview

SHENG SHENG F & B INDUSTRIES PTE LTD is located in Singapore, specializing in food and beverage products with a focus on building strong brand presence in local retail channels.

Job Summary

The Brand Sales Manager drives brand equity and commercial success in Singapore’s modern trade channel by partnering with major supermarket networks to achieve revenue and market share goals.

Responsibilities

• Lead commercial negotiations and serve as the primary contact for category managers and buyers at NTUC FairPrice, DFI Retail Group, and Sheng Siong
• Develop and implement annual business plans with retailers to meet revenue, volume, and market share targets
• Manage contract renewals including listing fees, rebates, margins, and promotional funding to maximize profitability
• Oversee Trade Spend budget to ensure promotional discounts and activations deliver high return on investment
• Adapt brand guidelines into effective local trade strategies that increase consumer purchase rates
• Secure product listings, optimal shelf placement, and visibility for new product launches through persuasive pitching
• Coordinate in-store animations, point-of-sale displays (POSM), and consumer sampling roadshows to boost brand engagement
• Monitor competitor pricing, shelf share, and promotions to adjust commercial strategies proactively
• Provide accurate sales forecasts to supply chain teams to reduce out-of-stock situations and maintain inventory health
• Supervise merchandising team to ensure planogram compliance, pricing accuracy, and proper stock rotation (FIFO)

Required competencies and certifications

• Minimum 2-3 years of sales, key account, or brand management experience within the FMCG sector
• Proven ability to manage category buyers at major local supermarket chains

Preferred competencies and qualifications

• Entrepreneurial mindset with strong relationship-building and organizational skills
• Self-starter with resilience and a results-oriented approach to driving business growth