Key Account Executive

1. Key Account Management

• Manage assigned key accounts to achieve monthly sales and profitability targets.
• Drive sales growth, market share, and gross margin performance across assigned brands.
• Maintain sales forecast accuracy within ±15%.
• Coordinate and execute new product listings within agreed timelines.
• Build and maintain strong customer relationships through regular engagement.
• Resolve customer issues promptly and professionally to ensure high customer satisfaction.
• Monitor competitors' activities and identify business growth opportunities.

2. Promotion Planning & Execution

• Develop and implement strategic promotional plans aligned with brand objectives.
• Analyse sales performance, product mix, and market trends to recommend effective promotional activities.
• Evaluate promotional performance and recommend improvements to maximise return on investment (ROI).
• Ensure promotional trade spending is accurately managed with zero costing discrepancies.
• Conduct regular trade visits to monitor merchandising standards, promotional execution, pricing, and product availability.
• Work closely with internal departments to ensure smooth execution of promotional campaigns.

3. Budget Management & Account Profitability

• Manage A&P (Advertising & Promotion) budgets for assigned accounts.
• Monitor promotional spending to ensure budgets are effectively utilised.
• Coordinate closely with customers and internal stakeholders to ensure promotional commitments are fulfilled.
• Analyse account profitability and recommend initiatives to improve business performance.

Job Requirements

• Minimum GCE 'O' Level or equivalent.
• At least 1–2 years of sales experience, preferably in the FMCG industry.
• Experience managing modern trade or key accounts will be an advantage.
• Strong negotiation, communication, and relationship management skills.
• Analytical with good business acumen and problem-solving abilities.
• Self-motivated, results-driven, and able to work independently.
• Positive attitude with a strong willingness to learn and grow.
• Proficient in Microsoft Excel, PowerPoint, and Microsoft Office applications.

What We Offer

• Performance incentive opportunities
• Career development and advancement opportunities
• Exposure to leading FMCG brands and major retail customers
• Supportive and collaborative working environment