Key Account Manager (Away from Home)

You might already know us from supermarket shelves in Sweden. But what about cafés, restaurants, workplaces, universities, cinemas, ferries and everywhere else people get hungry and thirsty?
That’s where you come in.
We’re looking for an experienced Key Account Manager to build our Away From Home business in Sweden. There’s a lot still to build, so we need someone who knows the Swedish market inside out and is excited about turning that opportunity into something much bigger. The role sits within our Nordics team and comes with plenty of freedom to make your mark.
This is a full-time role and comes with a company car. It’s hybrid working. You’ll spend plenty of time out meeting customers and wholesalers. Other days, you will be with your colleagues in the office in central Stockholm.
However, if the right candidate is from elsewhere in Sweden, we’re flexible, as long as you have good access to customers and travel. If you are from southern Sweden, we also have an office north of Copenhagen in Hellerup, you can use as an office base.
what you’ll be doing
This isn’t a role where you’ll inherit a long list of established innocent customers and keep things ticking over. We need someone who enjoys opening doors, building relationships and turning opportunities into business.
You’ll:

Win new customers across the Swedish Away From Home market
Build strong relationships with key Swedish wholesalers and put the right commercial set-up in place across pricing, promotions and assortment
Work beyond head office relationships, getting close to depots and helping turn wholesaler teams into genuine innocent ambassadors
Use your network and market knowledge to identify where innocent should be showing up next
Grow our range as the customer opportunity develops
Own the commercial performance of the channel, driving strong year-on-year growth and the right margin
Represent innocent at wholesaler and industry trade fairs – including rolling up your sleeves and helping make things happen
In short: we want to see more innocent drinks in more places across Sweden, and you'll be the person making that happen.

you’ll have
We’re looking for someone who already understands this world, so this probably isn’t the right next step for someone looking to learn the Away From Home channel from scratch.
You’ll bring:

A strong track record in Away From Home, Foodservice or HORECA sales in Sweden
Experience within beverages or FMCG, and having worked with both, the major wholesalers and end customers
An established network across the Swedish AFH market
A strong understanding of how the Swedish wholesale and distribution model works
Strong experience of winning new business, not just managing existing accounts
Strong commercial skills across pricing, promotions, assortment, distribution, growth and margin
Fluent/native-level Swedish and strong English
You’ll be confident, persistent and comfortable with a challenge. You’ll know that a “no” doesn’t always mean no forever, and you’ll be happy finding another route in or trying something different.
You’ll also be comfortable working independently, creating your own momentum, spot opportunities and enjoy challenging the big players in the market.