Key Account Manager (eCommerce & Retail)
The KAM is responsible for maximization of the key account penetration and profitable growth of the assigned accounts in eCommerce & Retail sales channels in the country and region, for the OSRAM Automotive Aftermarket Mexico: Opening, leading, steering and finally developing the business with the customer.
- Open, lead, steer and develop key account customers in Mexico for eCommerce & Retail channel for OSRAM Automotive Products
- Develop Joint Business Plans (JBP) with eCommerce & Retail customers in line with brand strategies
- Perform ROI analysis and promotion plan optimization for key eCommerce & Retail accounts
- Identify and lead new business opportunities within the eCommerce & retail channels
- Drive sales growth through marketing investments, promotional activities, and customer collaborations
- Execute customer initiatives, from planning to evaluation, with excellence
- Analyzes customer’s market, business targets & strategy, issues, needs, processes, value chain and key business drivers
- Benchmark, gap analysis and custom elaborated approach of major eCommerce & retailer’s prospects
- Contract, offer and tender negotiation and handling on a regional basis
- Weekly/Monthly reporting on the customer in a total overall view (Hi-Low; Figures like turnover, profit, MK spending, activities etc.)