Key Account Manager (FMCG)
We are seeking a results-driven and client-focused Key Account Manager to manage strategic customer accounts. The ideal candidate will foster long-term partnerships, understand client needs, and coordinate internal teams to ensure service excellence and deliver revenue growth.
Job Responsibilities
Strategic Thinking & Execution
- Develop commercial plans and execution models with internal stakeholders.
- Formulate and drive Joint Business Plans (JBPs) with key accounts.
- Identify market trends and develop strategies to outperform competitors.
- Collaborate with Marketing to create annual activity plans.
- Plan and execute BTL (below-the-line) activities, including promotional mechanics and in-store merchandising (POSM), with Marketing/Trade Marketing.
Sales & Profit Delivery
- Drive effective channel and product range strategies to optimize profitability.
- Collaborate with internal teams to develop integrated business plans for account growth.
- Contribute to pricing strategy development across SKUs, balancing profit and market competitiveness.
- Implement Point-of-Purchase strategies to maximize trade spend efficiency.
- Manage trade spend allocations at the category level in support of route-to-market strategies.
- Evaluate promotional cost-effectiveness and ROI by channel and customer.
- Lead monthly forecast reviews and category management initiatives with retailers.
Account Management & Partnerships
- Build and maintain strong commercial relationships with key retail accounts.
- Lead complex negotiations and contract discussions.
- Develop and implement channel differentiation strategies.
Compliance
- Ensure proper implementation of contracts and adherence to agreed terms.
- Maintain compliance with competition laws and anti-bribery regulations.