Key Account Manager

Job Description:

What are we looking for?

• Bachelor’s degree in Business Administration or equivalent
• 3+ years of experience in Sales, Marketing, or Category Management within FMCG
• Proven experience managing key accounts
• Strong understanding of core business processes, analytical tools (including Nielsen), and trade management systems
• Fluency in English, both in speaking and writing

What will be your key responsibilities?

• Full ownership of customers P&L and execution of the agreed activity plan, including presentation, alignment, and implementation of sales and marketing programs at the retailer level.
• Responsibility for the entire Modern Trade channel in North-Central and Eastern Kazakhstan.
• Creating an effective Modern Trade model, distributing some of it to clients for personal management through a hands-on model, and some to a hands-off model. At the same time, it is necessary to ensure a consistent level of service across all client groups.
• Management of the trade investment budget in line with Mars policies and within approved financial limits.
• Development and execution of comprehensive customer business plans to achieve volume, market share, and profitability targets
• Provision of timely insights, category expertise, and clear priorities; consolidation and reporting of retail feedback on executional gaps and growth opportunities.
• Delivery of category analytics to the customer and development of data-driven recommendations to accelerate category growth
• Effective collaboration with internal Mars departments (Marketing, Finance, Supply, Planning, Category Management) to ensure strategic alignment, forecasting accuracy, and flawless execution.
• Building strong cross-functional relationships on the customer side (Buying, Category Management, Marketing, Finance, Supply Chain) to drive sustainable, mutually beneficial commercial outcomes and long-term partnership development.

Critical Leadership Competencies required for the role:

Key Supporting Competencies

• Customer Focus
• Situational adaptability
• Builds effective teams
• Optimizes work processes
• Plans & Aligns
• Drives Results

Key Functional competencies & Technical skills

• Build Collaborative Relationships – with «hands on» Customers and with Distributors and Sales team.
• Negotiation skills - to ensure improvements in contract terms of representation and investment conditions, as well as to build high-quality long-term relationships with clients.
• Financial & Analytical Acumen – Advanced

Skills:

Analytical Thinking, Apply Financial Judgement, Build Collaborative Relationships, Call Effectiveness, Category & Market Knowledge, Convert Insights to Action, Customer Planning, Demand Planning, Digital Activation, Distributor Sales, Drive Profitable Growth, Execute & Evaluate Results, Face to Face Selling, Negotiation, Omni-Channel Acumen, Product Demonstrations, Sales, Sales Bids, Sales Knowledge, Sales Presentations, Shopper Experience Design