Key Account Manager - Quick Commerce - FMCG

Position Title: Key Account Manager - Quick Commerce

Function: FMCG Sales

Education Qualification: MBA (Specialization in Sales & Marketing) - Premier B School

Experience: 4 - 7 years (handling key accounts / Q-commerce)

Location: Bangalore

Stakeholders:

Internal:

- Modern Trade Operations Head

- ASMs/ASEs - Modern Trade / Q-Commerce

- Brand Team

- Customer Marketing Manager

- Commercial

External:

- Category Heads / Key Account Managers of Q-Commerce Platforms (e.g., Blinkit, Zepto, Instamart)

Job Purpose:

Responsible for managing Quick Commerce (Q-Commerce) sales and presence for Britannia, building strong visibility and availability across instant delivery platforms. To explore, identify, onboard, and manage Q-commerce accounts while driving high-frequency sales, assortment optimization, and rapid fulfillment, thereby building a strong profitable volume and value base with strong account relationships and execution excellence.

Key Job Responsibilities:

1. Relationship with the Account and Joint business planning:

- Engagement and business partnership with key ecommerce players on various platform.

- A business review with the accounts and also develop business plans for the year, including revenue planning, calendar planning, focusing on value growth areas for the Britannia business.

- Developing & negotiating TOTs which drive profitability and presence for the range of brands to be executed.

- National chains across regions to be tapped and TOT's to be signed and executed.

- Renew contracts annually with growth in business and market share.

- Ensure presence of higher gross margin brands in the mix while finalizing the TOTs.

2. Drive Brand Activations:

- Driving various brand activations, combos, visibility elements, cross promos with other range etc.

- Developing visibility elements for the channel by understanding customer needs and space or Terms of trade.