Key Account Manager
Strategy
Lead & manage the implementation of Red Bull’s commercial strategy at all key customers
Develop short & mid-term customer strategies in line with the overall national sales policy
Implement national price strategies & establish the customer pricing accordingly
Analysis & Planning
Analyse available data sources (e.g. Nielsen, scanner & customer data) & derive customer’s growth opportunities
Continuously plan sales forecast & prepare trade spend budget to hit profitability targets
Develop annual business & effective promotion plans
Prepare yearly negotiations (incl. different scenarios) with focus on Red Bull’s sales drivers and Red Bull’s customer spend strategy
Produce excellent conceptual selling decks & establish Red Bull as the category leader
Execution
Conduct & lead yearly negotiation process at key customers
Agree with customer on Red Bull’s Perfect Store concept
Tracking
Continuously track & adjust volume & profitability targets by using existing sales reports
Prepare & discuss success of executed plans (e.g. promotions) with customer & show Red Bull’s contribution to customer’s business
Use the Perfect Store Audit to manage the execution in store effectively
Collaboration
Continually search to understand customer needs better & respond with programmes (in line with the brand equity) that are mutually beneficial
Develop effective partnerships for Red Bull to be regarded as key supplier & engine for profitable growth
Strive for Category Captaincy with key strategic retailers within the energy category
Build strong intercompany networks & establish a close cross-functional relationship with Trade Marketing. Jointly develop winning customer category strategies & conceptual sells
University Degree, preferably Economics/Business Administration.
A proven track record of 5-6 years professional experience in Key Account Management &/or Field Force Management, ideally with FMCG/beverage background
Experience in Category Management preferred
Cross-functional experience in Trade Marketing / Consumer Marketing is a plus (not mandatory)
Excellent network of existing contacts & trade relationships
Strategic ability
Commercial acumen
Analytical skills
Negotiation experience